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China Marketing Academy
The best and free China Marketing Learning Center.
直播在中國市場的現狀

直播在中國市場的現狀

The trend of live stream is growing rapidly, especially in the China market. More and more brands are leveraging the trends in order to stand up in the highly competitive market. In this video, our live streaming coach, Seawen will talk about the current live streaming trend in the China market.
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Introduction to Baidu l OctoPlus Media

Introduction to Baidu Advertising

In this video, we are going to introduce you to the basics of Baidu advertising. We will talk about the different types of advertisements in Baidu and their features; advantages and why you should consider Baidu if you are looking to explore the Chinese market.
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Introduction to WeChat Ads l OctoPlus Media

Introduction to WeChat Ads

How to use WeChat for marketing? Types and characteristics of WeChat ads? How to use WeChat for businesses and brands? Welcome to our Cantonese edition of China Marketing Academy. In this video, our Cantonese WeChat marketing coach, Hilson will guide you through WeChat ads.
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Difference between WeChat Mini Program and H5 微信小程序與H5頁的區別

Welcome to our Cantonese edition of China Marketing Academy. In this video, our Cantonese WeChat marketing coach, Hilson will talk about the difference between WeChat Mini Program and H5.
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The 7 Do Not Word Categories in Douyin l OctoPlus Media

Keywords that violates Douyin policy

In this video, our marketing coach, Joanne will talk about keywords that violate Douyin policy. Douyin content creator, you do not want to miss this!
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What is Xiaohongshu Brand Account and it's Advantages? l OctoPlus Media

What is Xiaohongshu Brand Account and its Advantages?

Xiaohongshu brand accounts are one of the best ways of engaging with the community. A good brand official account serves well as a communication channel between a brand and its users. In this video, our marketing coach, Cynthia will talk about Xiaohongshu Brand Account and its advantages. In this video, our marketing coach, Cynthia will...
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Prohibited Marketing Contents in Douyin l OctoPlus Media

Prohibited Marketing Content in Douyin

What types of content are not allowed on Douyin? In this video, our marketing coach, Joanne will talk about the prohibited marketing content in Douyin.
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Hainan Duty-Free Shop Travel Retail Live stream Tour l OctoPlus Media

Hainan Duty-Free Shop Travel Retail Live Stream Tour

Let’s check it out on our Hainan Duty-Free Shop Travel Retail Livestream Tour and Behind the Scenes. Annual duty-free shopping quota of Hainan has been raised since 2020, even the categories of duty-free goods included also expanded. This time, we have successfully set up a Livestream event and hit the highest viewership among all Haikou...
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WeChat Official Subscription Account vs Service Account l OctoPlus Media

WeChat Service Account vs Subscription Account

The differences between WeChat Service Account and Subscription Account. There are 2 types of WeChat official account which are subscription account and service account. In this lesson, our WeChat marketing coach, Karen will show you the differences between WeChat subscription account and service account.
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Which Brand should definitely consider Xiaohongshu?

In this video, our marketing coach, Cynthia will talk about how brands can utilize Xiaohongshu as branding and why brands should definitely consider Xiaohongshu.
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