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Big Data & China Insights

Insights Report – 11.11 Celebrities Marketing Report

According to the "2021 Double Eleven Data Report" released by the WEIQ celebrity platform for Double Eleven this year, celebrities are still an important means of brand marketing. And this year's Double 11 marketing content is the main core, and live broadcasts on major platforms are the main theme.
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OTT commercialization trends and media value research

According to the report on the commercialization of OTT released by Miaozhen, the number of people covered in the OTT market has increased steadily. Compared with 225 million in 2019, the number of OTT (Internet Television) in 2020 has reached 266 million units, an increase of 18.2%.
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Insights Report – GenZ Consumption

According to the white paper on Gen Z consumption power released by Tencent QQ Advertising, China’s Gen Z population (15-23 years old) is the largest, approx.149 million people, accounting for 40% of the overall consumption power. Generation Z have strong consumption power and dare to make money and spend, so consumption starts early. Their average...
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Insights Report – 2021 Chinese Traveller Report

Recently, Cirium released their latest Traveller Intelligence Report with specific focus on Chinese travellers. Key findings include: 96% of Chinese citizens are either likely to fly in the future (75%) or would consider it but are currently unsure (21%).
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China Tech Crackdown – December updates

We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates, October Update & November Update. Before we dive into all the doom & gloom, let us start with some positive news. Tencent’s WeChat allows more links and...
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Insight Report – 2021 Marketer’s toolkit

WARC recently released the Chinese report "Marketer’s Toolkit 2021", which combines the current economic and social challenges, based on effective marketing, based on factual cases, and the "STEPIC" methodology, divided into the following six major themes:
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Insight Report – China 2021 National Day Tourism

Mafengwo conducted a big data analysis based on the travel enthusiasm of this year's Chinese National Day. The report shows that this year's "self-driving tour" has become a standard for national travel, and it has promoted many niche surrounding tours and some new cool games. First of all, according to the analysis of the data,...
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China Tech Crackdown – November updates

We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates, October Update. November has been a very busy month for China policymakers, several new draft laws were released for public comment.
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China Tech Crackdown – October update

We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates.
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Insights Report – Douyin Conversion Analysis

Kantar Consumer Index recently released a report on the conversion rate of short video advertisements on Douyin and invited advertisers including beauty, alcohol, and daily cosmetics to conduct research based on historical placement cases. Starting from consumers, this data measures the impact of different platforms and advertising forms on consumers' omnichannel buying behaviour, and then...
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