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Big Data & China Insights

How to effectively advertise for pharmaceutical and medical devices in China?

This is part of our series on the regulatory policies updates, reports and advertising laws - Xiaohongshu Banned 39 Brands, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law. Pharmaceutical & Medical Devices advertising in China is very complicated, there are several different departments that are responsible for entire product lifecycle including marketing.
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2022 New Consumer Brand Development Trends

According to the "2022 China's New Consumer Brand Development Trend Report" jointly produced by Weiboyi, MMA and Mojing Market Intelligence analyzed the new market environment insights, brand development characteristics, marketing strategies. China is becoming one of the world's largest consumer markets in terms of economy, and technological advancements such as 5G, big data, and artificial...
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2022 China Digital Marketing Trends

According to the "2022 China Digital Marketing Trend Report" released by the Miaozhen Marketing Academy, the overall marketing expenses of enterprises are stable and bullish, with an increase of 19%. The average growth rate of digital marketing in China in 2022 will be consistent with the growth rate of overall marketing investment, which will be...
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2022 Tmall Global Consumption Trends

According to the trend forecast report released by Tmall International and CBNData, precise skincare, emotional fragrance, snack-based health care, light sportswear and low-sensitivity parenting are the six major imported consumption trends in 2022, especially under the boom of overseas shopping, cross-border e-commerce has become the main consumption window.
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Xiaohongshu Banned 39 Brands

On January 5, 2022, Xiaohongshu launched the second round of the "false marketing" governance project, and 39 consumer brands, medical beauty institutions and medical beauty product brands suspected of illegal marketing were banned. The scope of this governance has been extended to offline business entities, from consumer goods brands to offline medical beauty institutions and...
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Insights Report – 11.11 Celebrities Marketing Report

According to the "2021 Double Eleven Data Report" released by the WEIQ celebrity platform for Double Eleven this year, celebrities are still an important means of brand marketing. And this year's Double 11 marketing content is the main core, and live broadcasts on major platforms are the main theme.
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OTT commercialization trends and media value research

According to the report on the commercialization of OTT released by Miaozhen, the number of people covered in the OTT market has increased steadily. Compared with 225 million in 2019, the number of OTT (Internet Television) in 2020 has reached 266 million units, an increase of 18.2%.
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Insights Report – GenZ Consumption

According to the white paper on Gen Z consumption power released by Tencent QQ Advertising, China’s Gen Z population (15-23 years old) is the largest, approx.149 million people, accounting for 40% of the overall consumption power. Generation Z have strong consumption power and dare to make money and spend, so consumption starts early. Their average...
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Insights Report – 2021 Chinese Traveller Report

Recently, Cirium released their latest Traveller Intelligence Report with specific focus on Chinese travellers. Key findings include: 96% of Chinese citizens are either likely to fly in the future (75%) or would consider it but are currently unsure (21%).
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China Tech Crackdown – December updates

We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates, October Update & November Update. Before we dive into all the doom & gloom, let us start with some positive news. Tencent’s WeChat allows more links and...
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