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Big Data & China Insights

Hainan Travel Insights

Hainan has become a hot destination for travel this year. With gold-sand beaches, balmy weather & a tropical paradise it has always enjoyed a special status to attract the local domestic market.
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2020 XHS mid-year beauty industry report

In order to have a better insight into the beauty industry and understand the changes in the beauty industry in 2020, XHS and the international market research company Ipsos jointly published the latest Mid-Year beauty insights Report.
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KOL Marketing on China New Media

New media marketing has become the first choice of advertisers given that the emergence of Covid-19 has made consumers pay more attention to online.
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2020 Live Industry Ecological Research Report

Rapid rise of e-commerce live streaming in year 2020, Number of live streaming users had reached 40% of China's total population and had huge impact on Education, Pan-Entertainment and E-commerce sector
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The Value Report of Kuaishou’s User

Kuaishou audience, 85% of the users are from tier-two and lower cities and has rapidly becoming popular in China's lower-tier cities.
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China tourism market is ready to start – China resumes trans-provincial group tourism & Ctrip Dragon Boat Festival Report

In the latest released "2020 Dragon Boat Festival Holiday Tourism Big Data Report" leading international online travel services provider Trip.com Group highlighted the latest positive trends in travel in the China market.
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Miaozhen Invalid Traffic Report

Miaozhen Systems recently released a new report - "China Digital Advertising Invalid Traffic Report in 2019" - to examine the invalid traffic in China. Data was collected from 65,000 campaigns of 2,000 brands across 1,200 platforms including ads on PC, Mobile, TV, offline, OOH and KOL marketing.
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Half Of The Global Luxury Purchased By The Chinese After The COVID-19?

As the impact of COVID-19 continues, and the global luxury goods market has been hit hard. According to the latest report from Bain & Company, overall sales of the worldwide luxury goods market fell by 25% -30% in the first quarter. Still, they expect the luxury goods market to resume growth in 2021, driven by...
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Cultural Tourism Ecological Insight Report 2020

Travel live broadcasts not only allow users to "really” see the destination but also experience the correct playing method and the most in-depth experience under the guidance of Travel KOL, official tourism bureau and tourism merchants, to truly "immersive" and "recommendation online".
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Marketing Value of China Beauty Camera APP Users

As of December 2019, the MAU of beauty camera apps has reached nearly 300 million, the MPR of apps was 20.3%, and the overall user scale continued to expand.
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