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China Marketing Ideas

New Marketing Ideas – Video In Advertising

Video in advertising is a form of embedded advertising in which brand creativity can be automatically matched to the scene in the video. Brand advertising can use AI technology to automatically identify the scenes that can be implanted in the video that has been filmed, and after post-processing, the brand ideas can be implanted into...
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Driving High-Quality Traffic Through Zhihu

As the largest knowledge content platform on the Internet in China, Zhihu has as many as 75 million monthly active users, and its users are characterized by high education, high income, and high consumption. These users have a high degree of acceptance of new products and new services and are more willing to try and...
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11.11 Shopping – Tips For Success

It’s been more than ten years since the first Double Eleven Shopping Festival. It has become one of the most important marketing activities of major e-commerce platforms. As the years have passed, with more insights, the strategy needs to be adjusted and changed.
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Tourism Mini-Program Marketing

With the improvement of the quality of life and the upgrading of consumption, China has become the world's largest source of outbound tourists. For Chinese consumers, smartphones are almost an indispensable tool in daily life, and they are frequently used during travel.
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Sports Marketing Trends during Tokyo Olympics

As the Covid-19 pandemic ravaged multiple countries in 2020, most major sporting events slated for 2020 were postponed. 2021 will be ushered in a "sports year" with multiple international & domestic sporting calendar events.
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JD.com Mini-Program

JD Mini Program platform was officially released on April 22, dedicated to bringing new services and new experiences to consumers. The mini-program will support self-operated stock and automatic activation of POP merchants, new types of non-e-commerce businesses to participate in the mini-program ecosystem.
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Xiaohongshu – Content seeding Strategy

Xiaohongshu has a high-quality, high-net-worth, active user group in China, with 450 million registered users. In addition to younger users, female users account for 78%. They have strong spending power. More than 90% of users habitually learn about product information in Xiaohongshu. The biggest attraction of Xiaohongshu is to seed product content to make consumers...
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Apple Search Ads in China

Finally! Apple Search Ads has arrived in mainland China! On June 22nd 2021 Apple announced the long-awaited launch of Search Ads on the Apple App Store in Mainland China. With around 22% China mobile market share, taking advantage of Apple Search Ads now being available is critical for any developer or marketer concentrating on the...
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E-commerce SEO – Taobao search result Optimization

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is a critical necessity for e-commerce as it will grow your sales. Your products need to rank higher than your competitors, and they need to display the right...
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CSEO for Tmall/Taobao

Content Search Engine Optimization or CSEO is a marketing solution whereby articles about a product or service are promoted via search optimizing on major search engines. Instead of direct advertising promotion, content on Taobao series is positioned as "consumer media" and "consumer community." The content depends more on high-quality channels, such as good products, short...
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