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China Media Update

New Chinese Regulations – Impact On Marketing

Well-known streamer Xinba came under fire after the market watchdog in the southern city of Guangzhou found that he had promoted fake bird’s nests, an expensive Chinese delicacy. Authorities fined Xinba 900,000 yuan, while Kuaishou blocked him from streaming on the platform for 60 days.
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New Baidu SEM regulations

Baidu recently released the latest policy notice, starting April 12, 2021, users who sign up for a Baidu advertising account can only advertise their business on the Baidu search engine via a Baidu-hosted landing page, which means Baidu ads will no longer link to external websites.
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Bilibili Vs Douyin Vs Kuaishou – Key Comparison

As live streaming & video consumption has increased dramatically, we see 3 apps as clear front runners in this space. In this blog post, we compare & explain the 3 different apps.
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2021 WeChat Roadmap

Tencent held its annual WeChat flagship conference in Guangzhou, the app’s birthplace. The founder of WeChat, Allen Zhang shared some performance data and mapped out future plans.
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McDonald’s China replaces Mascot with “Happy Sister”

McDonald's recently launched a new two-dimensional image: Happy Sister. The image of Happy Sister is closer to the style of the popular two-dimensional idols on the Internet, and through a voting process of the nickname, it hopes to gain the attention of the younger generation.
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Rules for China Apps

Mobile applications have been widely used in recent years and have played an important role in society. However, it is common for Apps to collect personal data of users beyond the necessary parameters. In the event of non consent by users, app installation and usage will not be allowed.. At present, the population of Chinese...
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Guide to Mini-program

Mini-program ecosystem has exploded within WeChat friends’ circle and gradually improved its ecology since 2018. Subsequently Alipay, Baidu, Toutiao and major mobile phone manufacturers  launched mini program one after another.
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Primer on Digital Advertising in China

After spending over 6 months building one of the largest repositories of digital advertising and digital apps in China, we are pleased to release the primer for free.
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New WeChat function – Fingertip Search

Recently, Tencent WeChat team officially launched a new search function called "fingertip search", which allow users press text, and search directly without leaving the WeChat interface.
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China’s Largest Travel Agency and an E-commerce Giant Join Forces to Expand Cooperation in Tourism and E-commerce

During the COVID-19 epidemic, cross-border cooperation has become one of the major expression of the transformation of the tourism market. Ctrip and JD.com signed a strategic cooperation agreement on August 16. The two parties will carry out all-round cooperation in user traffic, channel resources, cross-border marketing, business travel expansion, and e-commerce cooperation.
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