CHINA MEDIA

Advertising on Douyin (China’s Tiktok): Biggest Short Video App The Chinese version of Tiktok Douyin, the Chinese version of Tiktok, with more than 400 million DAU, it’s a leading short video app owned by ByteDance. In reality, TikTok and Douyin are two separate apps for different markets; Douyin is for China launched in 2016 while […]

ADVERTISING WITH XIAOHONGSHU (LITTLE RED BOOK) -“Word of Mouth Advertising” Largest Social E-commerce Platform for Millennials in China Hybrid of Social Media and E-commerce Today, millennials in China have the main purchasing power and the consumer market has transformed from traditional e-commerce platform to a combination of social media and e-commerce. Word of mouth advertising

How to use live-streaming to sell in China: China e-commerce live-streaming and live webinar case studies What is WeChat live streaming?  In February, WeChat opened up WeChat Live for businesses, helping businesses to interact with customers and generate sales via Mini Program live streaming. WeChat Live is not only simpler but also bolsters interaction and conversion within

Leveraging WeChat Marketing Capture WeChat audiences via one-stop solutions that cover WeChat Pay, WeChat Official Account, WeChat Mini Programs, WeChat ads. WeChat WeChat is China’s omnipotent all-in-one supper app equipped with full spectrum of features and tools. This ‘super’ APP is the largest social network in China where majority of the people in China uses

Bilibili: China’s Most Video Platform Among Genz – How to reach Young Chinese What is Bilibili 哔哩哔哩? Bilibili (Chinese: 哔哩哔哩) is currently the largest young people’s pop culture and entertainment community in China. Established in 2009, after 10 years of development, Bilibili has changed. In previous years, it was a sharing platform for social content

Maimai: Market on China Version of Linkedin, Career and Social Networking Platform for B2B Collaboration Maimai, which is known as the China version of “LinkedIn”, was launched in October 2013. It is a real-name authentication workplace social platform used by 110 million professionals, with a “well-known professional certification” and a “personal network engine” that helps

Snail Sleep: China Sleep Monitoring, Meditation and Health Care App Advertising Snail Sleep was launched by Seblong (Beijing) Co., Ltd. In 2015. It is committed to creating independent research and development of products for sleep and now has become the head brand of domestic sleep monitoring APPs. Three major business achievements of Snail Sleep: Independent

MAFENGWO: China Travel SNS Platform and Community MaFengWo (马蜂窝) is the leading travel & leisure platform in China. Initially they started as a platform to share information about travel but went to establish as OTA later. Users on the platform share their journeys, travel tips, itineraries, recommendations, and feedback with other users on the platform.

Apple Search Ads in China – App Store Search Apple announced the long-awaited launch of Search Ads on the Apple App Store in Mainland China. With around 22% China mobile market share, taking advantage of Apple Search Ads now being available is critical for any developer or marketer concentrating on the territory. However, China presents

GBA Media: Shenzhen Metro Digital OOH Advertising The Shenzhen Metro currently has 10 operating lines with a total length of 380 kilometres and 260 stations. As of March 2021, the average daily passenger flow was 5.6737 million. The Electronic Media System The Shenzhen Metro electronic media system uses the video playback function of the subway