CHINA MEDIA

Apple Search Ads in China – App Store Search Apple announced the long-awaited launch of Search Ads on the Apple App Store in Mainland China. With around 22% China mobile market share, taking advantage of Apple Search Ads now being available is critical for any developer or marketer concentrating on the territory. However, China presents […]

GBA Media: Shenzhen Metro Digital OOH Advertising The Shenzhen Metro currently has 10 operating lines with a total length of 380 kilometres and 260 stations. As of March 2021, the average daily passenger flow was 5.6737 million. The Electronic Media System The Shenzhen Metro electronic media system uses the video playback function of the subway

DEWU (POIZON): Social eCommerce App Loved by Young Chinese Consumers Dewu (Poizon) is China’s leading fashion brand exchange and trading platform. It also provides a series of fashion brand services, including the authenticity of fashion brands and trend sharing services. Dewu has gathered a large number of fans who love sneakers, fashion brand wear and

WeChat One-Stop Guide Capture WeChat audiences via one-stop solutions that cover WeChat Pay, WeChat Official Account, WeChat Mini Programs, WeChat ads. WeChat WeChat is China’s omnipotent all-in-one supper app equipped with full spectrum of features and tools. This ‘super’ APP is the largest social network in China where majority of the people in China uses

Reach The LGBT Community with Blued – The Largest Gay Social Networking App in China The LGBT community in China With gays are gradually being accepted by society, the pink money market is growing globally too. It is estimated that there are nearly 400 million LGBT people around the world. The LGBT market spend is

Advertise on UC Browser: Alibaba’s Browser with Shenzhen Search UC Browser is a browser for mobile phones and computers, developed by China Univision Technology Co., Ltd. and acquired by Alibaba Group in 2014. UC advertising is especially based on Ali big data, which can realize a multi-scenario marketing platform. Crowd screening: multi-dimensional circle of people to

UnionPay: Largest China Card Payment Gateway OctoPlus Media has helped many brands reach out to HNW (High Net Worth) individuals in mainland China or affluent Chinese travellers in a scalable way. How to target China’s luxury market and build a robust targeting strategy for this specific segment? We work with different data providers such as

Meituan-Dianping: China Version of Yelp, Most Popular O2O Service App. – How to attract Chinese travellers to store? Over the past years, China’s outbound tourism has been roaring and become the world’s top spenders in travel retail tourism, especially in the luxury market. Chinese tourists are highly mobile-driven, digital-savvy consumers. You will find several super

China Unicom – SMS Targeting Ad SMS is a mature product with high awareness, users can interact quickly with simple content. HD pictures Direct contact to reach the user’s core demands. HD video Easy and quickly to let users know about the product via 15 seconds HD short video. Long text Long text can fully describe

O2O Community Marketing: China Offline Elevator Ads What is Community Marketing? The most popular marketing method in China recently is none other than “Community Marketing”. It is “offline community + media”. A new “brand amplification” has been created to extend brands and products from online sales to offline traffic and market them in the community.