CHINA MEDIA

HUAWEI: Advertising Guide of China’s No.1 Phone and ICT Provider Huawei mobile phone belongs to Huawei’s consumer business and is one of Huawei’s three core businesses. The mobile phone business was established in 2003, and now it has become a global smartphone manufacturer. It has established research institutes in many places around the world and […]

Advertising on MOMO: China’s Tinder Dating App with LBS Social Media Service Momo, a Nasdaq listed social platform based on LBS to meet new acquittances. Its platform is similar to its US counterpart, Tinder. Momo has launched two versions, Chinese and English. The English version currently only supports the IOS platform. Momo has more than

SNOWBALL: Top Finance Industry Social Media App in China Among Chinese Investors Snowball is the largest financial community in China, with 160 million China stock investors, and every 4.5 stock investors have one Snowball user, with an investment condition connecting online and offline users to their investment lives. Snowball has 37 million registered users, 220k

China e-Sports Platforms: Game Livestream and Entertainment Shows According to Ai Rui’s China E-Sports Industry Research Report, the future growth of China’s e-sports market is mainly due to the e-competition eco-market, which is expected to account for 27.8 percent of China’s e-sports market share by 2020, reaching 37.5 billion. It is expected that by 2020,

How to use live-streaming to sell in China: China e-commerce live-streaming and live webinar case studies What is WeChat live streaming?  In February, WeChat opened up WeChat Live for businesses, helping businesses to interact with customers and generate sales via Mini Program live streaming. WeChat Live is not only simpler but also bolsters interaction and conversion within

Douban: Chinese Reddit, Lifestyle and Culture App in China What is Douban? Douban.com,  otherwise known as the ‘Chinese Reddit’ , is a Chinese social networking service website that allows registered users to record information and create content related to film, books, music, recent events, and activities in Chinese cities. Douban is one of the most

KuaiShou: Popular Short Video Platform in China Second Tier Cities What is Kuaishou? Kuaishou is the second most popular short video platform in China with over 300 million DAU, about 85% of users are from tier-two and lower cities, rapidly becoming popular in China’s lower-tier cities. After growing mostly from popularity in China’s rural areas

KEEP: China Popular Fitness and Exercise App Keep is a mobile fitness app launched in February 2015. Keep provides fitness teaching, running, cycling, dating and fitness diet guidance, equipment purchases, and more, providing one-stop exercise solutions. Key statistics: Women make up 58% of users, and women prefer to lose weight, while men are keen to

Advertising on CTRIP: Biggest China Online Travel Platform (OTA) among Chinese Travellers What is Ctrip? Ctrip Travel is the world’s leading online travel platform. It provides one-stop travel services from transportation tickets to hotels, and even tickets for scenic spots. The cumulative downloads of Ctrip’s APP have exceeded 3 billion, and the ratio of male