CHINA MEDIA

Bilibili: China’s Most Video Platform Among Genz – How to reach Young Chinese What is Bilibili 哔哩哔哩? Bilibili (Chinese: 哔哩哔哩) is currently the largest young people’s pop culture and entertainment community in China. Established in 2009, after 10 years of development, Bilibili has changed. In previous years, it was a sharing platform for social content …

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Effective Content Marketing Platform:China’s Largest Knowledge-sharing Platform – Zhihu Effective Content Marketing Platform:China’s Largest Knowledge-sharing Platform – Zhihu “Effective Content Marketing Platform: China’s Largest Knowledge-sharing Platform – Zhihu” Zhihu, China’s largest knowledge-sharing platform. It is a powerful content marketing tool that is suitable for various industries. Zhihu (Zhihu.com) is a knowledge-sharing website that widely used …

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Advertise on Weibo: Top Social Media Platform, China version of Twitter What is Weibo?  Sina Weibo is the first open Social Media platform in China, with over 511 million MAU (Till Sep 2020), an increase of approximately 14 million over the same period last year. Approximately 94% are mobile users. Advertising and marketing revenue was …

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Advertising on Douyin (China’s Tiktok): Biggest Short Video App The Chinese version of Tiktok Douyin, the Chinese version of Tiktok, with more than 400 million DAU, it’s a leading short video app owned by ByteDance. In reality, TikTok and Douyin are two separate apps for different markets; Douyin is for China launched in 2016 while …

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Advertising on TouTiao: Biggest China News and Information App Toutiao (Literal meaning: Headlines) or Jinri Toutiao (Literal meaning: Today’s Headlines) is the leading integrated information platform in China today. It allows hundreds of millions of Chinese netizens to understand what is happening in the world, and also allows advertisers to be known by more consumers. …

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360 SEARCH: Popular China Search Engine  What is 360 Search? 360 Search, also known as Haosou, is the third largest search engine in China. Its company, Qihoo 360 is a Chinese cyber security company founded in the year of 2005. Qihoo 360 is the largest internet security company in China with internet security ecosystem, from …

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SHENMA: 4# Ranking China Search Engine, Subsidiary of Alibaba What is Shenma? Shenma is a joint venture between UC Web and Alibaba (the “A” in BAT) and comes preinstalled with UC web browser, one of the most popular browsers in China. Shenma is a mobile-only search engine, which advertised itself as the “experts in mobile …

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SOGOU: Top China Search Engine, Subsidiary of Tencent What is Sogou?  Sogou, translates as “searching dog”, is a Chinese search engine that was launched back in the year of 2004, and is currently the second-largest search engine in China. As of 2021 May, Sogou holds around 20.14% market share, behind Baidu.  Statistics: Monthly Active Users: …

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Advertising on IQIYI: China Version of Youtube, Largest Online Video Platform IQiyi is China’s largest online video streaming website. It was established in Beijing in 2010. It is known as “China Netflix”. IQiyi owns massive, high-quality, high-definition online videos, and is a professional online video playback platform. The content of video resources in iQiyi is …

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