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30 Q&As About Xiaohongshu
2020 Xiaohongshu Maternal and Child Industry Report_OctoPlus Media

2020 Xiaohongshu Maternal and Child Industry Report

Mother and child brand’s main products include complimentary food machine, radiation-proof clothing, baby cart, safety seats and so on. Although the unit price of these mother and child products is higher, they are all very popular. In addition, the most attention paid to the sub-categories of the maternal and infant industry is the parenting experience...
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2020 Xiaohongshu Mid-Year Beauty Industry Report_OctoPlus Media

2020 Xiaohongshu Mid-Year Beauty Industry Report

The report analyzes the current situation and trend of XHS beauty industry from beauty market insights, beauty user profiles, and marketing suggestions between January and June of 2020. At present, XHS MAU has reached more than 100 million, and the consumption users of beauty makeup content account for 56%, covering various forms of related content...
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Live Streaming on Xiaohongshu can now link Taobao Product Links

This cooperation between Xiaohongshu and Taobao help to complement Xiaohongshu’s young female users and community attributes with the Alibaba e-commerce brand’s desire to expand consumer groups and seek breakthroughs in the social field, it will greatly help the brand marketing on the Xiaohongshu platform.
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Xiaohongshu Q&A#18: Xiaohongshu is soon going to release "Xiaohongshu Eco Judge" function. How much do you know about it? Is this a good thing or bad thing to companies? - by OctoPlus Media

Xiaohongshu is soon going to release “Xiaohongshu Eco Judge” function. How much do you know about it? Is this a good thing or bad thing to companies?

Xiaohongshu is going to release "Xiaohongshu Eco Judge". In this post we explain how it works and how it's different from "Xiaohongxin (Little Red Heart)".
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Xiaohongshu Q&A#17: In Xiaohongshu's Q2 anti-cheating report, what do companies need to be aware of and understand? - by OctoPlus Media

In Xiaohongshu’s Q2 anti-cheating report, what do companies need to be aware of and understand?

Xiaohongshu released the Q2 community anti-cheating report on July 17, 2019. In this post, we introduce you the two important angles from this report.
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Xiaohongshu Q&A#16: Besides SEO, what other ways do companies have to promote thier brand products? Let us introduce you Xiaohongshu SEM native ads! - OctoPlus Media

Besides SEO, what other ways do companies have to promote their brand products? Let us introduce you Xiaohongshu SEM native ads!

Xiaohongshu recently launched SEM services, which allow brands to directly promote their products. In this article, we introduce how native ads work.
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Xiaohongshu Q&A#15: Besides SEO, what other ways do companies have to promote their brand products? Let us introduce you Xiaohongshu SEM search ads! - OctoPlus Media

Besides SEO, what other ways do companies have to promote their brand products? Let us introduce you Xiaohongshu SEM search ads!

Xiaohongshu recently launched paid SEM services, which help brand products to be directly promoted. In this article, we will introduce how search ads works.
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Xiaohongshu Q&A#14: What is the 'Little Red Heart' product rating system? What does it mean to be a Xiaohongshu 'verified purchaser'? - OctoPlus Media Global Limited

What is the ‘Little Red Heart’ product rating system? What does it mean to be a Xiaohongshu ‘verified purchaser’?

Xiaohongshu recently launched Xiaohongxin ('Little Red Heart'), a product rating system developed by Xiaohongshu and its users jointly.
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Xiaohongshu Q&A#13: How can brand owners manage their brand account after opening one on Xiaohongshu? - shared by OctoPlus Media

How can brand owners manage their Xiaohongshu brand account?

Introducing our three steps for planning how best to operate it and drive sales after opening a Xiaohongshu brand account and merging it with your store.
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Xiaohongshu Q&A#12 - Why should you promote and sell products on #Xiaohongshu? How?

Why should you promote and sell products on Xiaohongshu? How?

To do well on Xiaohongshu is to open the door for significantly increased sales. Let's take a look at how you can promote and sell products on Xiaohongshu.
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