Aloha is a social networking app for gay which focuses on trending and fashion information. The target users are the younger audience and those who would like to pursue a better life quality. Users can make new friends, join different group chats, update or browse news feed, share videos and even do live streaming. All these features and placements come with the opportunity for advertisement.
Aloha users mainly located in first-tier and second-tier cities in China like Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Chongqing, etc. They are the millennials in China with strong purchasing power and influential power.
Besides, 9.6% of Aloha users have the experience of studying in overseas and 56% of the users have been overseas, therefore, they are aware of international brands and quality is important to them. Based on platform internal data, 62% of Aloha users believe that branding is more important than pricing.
Furthermore, Aloha users are heavily depending on social networks, which make them believe in the recommendation by the platform. Next, most of them are High Net Worth (HNW) individuals with strong purchasing power. They are also fashionistas which have strong influential power among their friends and community.
With the high penetration rate in China, Aloha is suitable to the advertisers who would like to do LGBT marketing and target the gay community in China.
Also, Aloha has high-quality KOLs who are focus on trending and fashion topics. Brands are welcome to collaborate with the KOLs by publishing posts, soft-selling through live stream or make them your spokesperson for marketing campaigns.
So far, there have been various brands from different categories like clothing, skincare, food & beverage, lifestyle, games, entertainment, etc.
Advertisers may collaborate with Aloha via the below models:
Other than collaborate with Aloha, brands can also advertise on Aloha using banners or videos.
SELECTED x Keith Haring x Aloha
Aloha collaborated with a fashion brand named SELECTED, it is one of the brands under the Europe fashion group – BESTSELLER. Aloha conducted an online and offline campaign for the launching of their latest series with Keith Haring – SELECTED x Keith Haring and a party called “ART FOR EVERYONE”.
DIESEL x Aloha
DIESEL and Aloha created a #madetorunaway topic for DIESEL’s new product – Jogg Jeans. They used the in-app live stream of KOLs and celebrities to deliver the concept. The collaboration has successfully expanded DIESEL brand among the LGBT community.
Kiehl’s Men x Aloha
Kiehl’s Men collaborated with Aloha to promote their skincare products for men. First, they created the topic – My Most Handsome Moment to attract users to participate in the discussion and hence create awareness. Next, they engaged with the KOLs and promote the products via live streaming. They also created a specific HTML5 page for the campaign and combined e-commerce and influential from the KOLs to increase the sales conversion.
NetEase Games x Aloha
NetEase Games has engaged Aloha to promote their latest game – the 5th character by advertising across the platform. As a result, the game has recorded 60,000 clicks on iOS within 24 hours and 12,000 users who downloaded and registered for the game, with the CTR of 20%.
Wanted to target the LGBT community in China? Contact OctoPlus Media team today to get the best marketing strategy for you!
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