Baidu is the dominant Chinese internet search engine company, it was founded in Beijing on January 1, 2000. Baidu is one of China’s three Internet giants, (BAT). As of December 2020, Baidu ranked fourth in Alexa and second in China, with the world’s second-largest search engine market share.
Baidu keyword search service covers 95% of Chinese netizens and is the largest Chinese search engine.
The following are the characteristics of Baidu SEM:
Uses search keywords and built-in AI system matching to connect advertisers with users
Baidu brand zone is located at the top of Baidu search results, with the first screen display position and comprehensively promotes and displays corporate brand information in various advertising forms such as text, pictures and videos. It enables users to have a better understanding of the brand’s official website, and obtain the required corporate information. This is an innovative brand promotion model that enhances the efficiency of corporate brand identity.
Advantages of Baidu Brand Zone
Baidu infeed ads is the type of advertisement interspersed with information traffic such as Baidu app, Baidu Tieba and Haokan videos, etc. It has a large amount of high-quality content and media resources, covering the entire network of users. Baidu infeed ads carry hundreds of millions of traffic and continuously optimises its product and comprehensively improves promotional results.
The Octoplus team is passionate about creating innovative data-driven solutions that deliver.
Our founders have more than 10 years of experience in SEO, SEM and data analytics. Under their leadership, we have redefined the way that social media and influencer campaigns can be run to generate results for our clients.
Your one-stop digital marketing solution provider; we specialize in integrated marketing, branding, performance marketing and media relations.
Backed by our background in big data and marketing technologies, OctoPlus Media has successfully helped hundreds of companies improve the effectiveness of their marketing through AI technology.
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