According to Ai Rui’s China E-Sports Industry Research Report, the future growth of China’s e-sports market is mainly due to the e-competition eco-market, which is expected to account for 27.8 percent of China’s e-sports market share by 2020, reaching 37.5 billion. It is expected that by 2020, China’s e-competition market will reach 430 million users, the high demand has not yet been met.
2020 China’s main e-competition content broadcast platform has:
China has also rapidly ushered in the introduction of professional events, Internet popularization, entertainment content dissemination, attention on elite sports has increased. Elite sports enthusiasts have high incomes and far exceed the national average. Live broadcast is still the main content of the game, pan-sports entertainment content gradually penetrated. Event ads are highly accepted, men prefer sports and car advertising, and women are attracted to digital & 3C electronic ads.
In live sports streaming, the audience’s acceptance of the ads is very high. According to Analysis: 2019 China’s Elite Sports Business Value Watch, 45.5% of the live sports audience said due to the exciting game, they are willing to finish viewing the ads.
The main forms of advertising in the sports broadcast platform are:
Embedded soft ad, native ad, pre-roll ad, interstitial/press-screen ad etc.
2020 China’s major sports broadcast platforms are:
The Octoplus team is passionate about creating innovative data-driven solutions that deliver.
Our founders have more than 10 years of experience in SEO, SEM and data analytics. Under their leadership, we have redefined the way that social media and influencer campaigns can be run to generate results for our clients.
Your one-stop digital marketing solution provider; we specialize in integrated marketing, branding, performance marketing and media relations.
Backed by our background in big data and marketing technologies, OctoPlus Media has successfully helped hundreds of companies improve the effectiveness of their marketing through AI technology.
Talk to our team.
It’s a team with one single shared goal, which is our client’s success.
Deliver results for your business now.
Email bd@octoplusmedia.com