Keep is a mobile fitness app launched in February 2015. Keep provides fitness teaching, running, cycling, dating and fitness diet guidance, equipment purchases, and more, providing one-stop exercise solutions.
Women make up 58% of users, and women prefer to lose weight, while men are keen to gain muscle
76% of users under 30 years of age
First- and second-tier city users accounted for up to 60%
User training time: 30 minutes/day
Frequency of training per person per week: 4.64 times
Community Premium KOL: 1,500 people
For the brand to build a “sport and product” use scenario, through high sports relevance of brand video content, reasonable and soft implant training courses before and after, to sports empower the brand, deepen user awareness and enhance brand taste and product preferences, and combined with brand and product characteristics, select different courses for delivery。
Embed brand content within the fitness training scene for mass work outs. This helps to focus the brand information & deepen brand memory.
Through Keep’s hot events and exclusive IP content, users are engaged to maximize the focus on the brand marketing activities of high exposure and depth of integration of brand products, concepts, value.
Use the star effect to maximize brand value, build and deepen the brand spokesman’s sports people, according to the star’s sports ability and sports preferences, tailor-made professional sports training courses or lecture content, brand information multi-dimensional implant exposure, to ensure the transformation of high-value fan resources.
According to the brand needs and product characteristics, tailor-made private courses, the concept of brand sports health, deepen product memory。
Connect brands and users through topic interactions, deliver product ideas, encourage user engagement, and accumulate premium UGC content.
The Octoplus team is passionate about creating innovative data-driven solutions that deliver.
Our founders have more than 10 years of experience in SEO, SEM and data analytics. Under their leadership, we have redefined the way that social media and influencer campaigns can be run to generate results for our clients.
Your one-stop digital marketing solution provider; we specialize in integrated marketing, branding, performance marketing and media relations.
Backed by our background in big data and marketing technologies, OctoPlus Media has successfully helped hundreds of companies improve the effectiveness of their marketing through AI technology.
Talk to our team.
It’s a team with one single shared goal, which is our client’s success.
Deliver results for your business now.