In February, WeChat opened up WeChat Live for businesses, helping businesses to interact with customers and generate sales via Mini Program live streaming.
WeChat Live is not only simpler but also bolsters interaction and conversion within the WeChat ecosystem. Users can watch the live stream while making purchases and communicating in real-time.
To assist overseas merchants in utilizing live stream interaction and closed-loop marketing
There are two ways to start live streaming:
2. Tencent Live Mini Program
Cosmetics brand: Perfect Diary Beauty
Fashion brand: Eland China
Two key success metrics:
KOL: Xiao xiao bao ma ma (小小包麻麻), a mother & baby KOL with 8 million of fans
Usually how long the live streaming should be?
At least 1-hour and the average is 2-hour. Sometimes it can be a 3-hour session too.
How can I setup a live streaming on WeChat?
You will need an e-commerce mini program as the prerequisite to start the WeChat e-commerce live streaming.
Here is the recommended platform – China WeSalesÔ. It is a one-stop SAAS platform for WeChat mini program, Zhifubao mini program, Baidu mini program, Toutiao mini program. You can easily setup your store and sell to China hassle-free.
How to select the host(s)?
I’m not in e-commerce business, can I still leverage live streaming to help my business?
Of course, we have done live streaming for HKUST to promote their EMBA program.
We engaged with potential EMBA students across China through live streaming and received great responses and returns that are beyond our expectation.
We have also organised a series of live stream webinars hosted on Hong Kong Trade Development Council (HKTDC) WeChat Official Account. We invited a top B2B KOL in China to share insightful tips to suppliers, the businesses of which have got affected by COVID19. We have achieved tremendous success in both leads generation and branding awareness through live-streaming during the social distancing period.
How can I promote the live streaming?
You can also promote the live streaming through your WeChat communities and WeChat KOC (Key Opinion Consumers) moments sharing.
Interested to grow your businesses using WeChat live streaming? Contact OctoPlus Media now to help you with that!
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