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China Marketing Insights Monthly Newsletter

June 2022 Newsletter l OctoPlus Media

China Marketing Insights Monthly Newsletter [June 2022]

Welcome to our June Newsletter. In this issue, we start with a 6.18 Mid-Year sales strategy. While the top 3 KOL will be greatly missed this year (the latest being “lipstick king” missing from live-streaming since Jun 3rd), there are several other highly effective strategies to implement across Xiaohongshu (or RED), Douyin, Bilibili, Weibo, Zhihu...
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May 2022 Newsletter l OctoPlus Media

China Marketing Insights Monthly Newsletter [May 2022]

Welcome to our May Newsletter. In this issue we start with the latest fallout from China Regulation - Major Chinese platforms have started to display the location of users. This has created chaos among many influencers and celebrities and a grey market to help manipulate the location is slowly rising.
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Feature Image_April 2022

China Marketing Insights Monthly Newsletter [April 2022]

Welcome to our April Newsletter. In this issue, we bring several insights reports. First up is the 2021 China invalid traffic report from our partner Miaozhen – having analyzed over 77,000 campaigns they found that over 5 billion USD was lost to invalid traffic. Next, we look at QuestMobile's recent report on internet advertising market...
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China Marketing Insights Monthly Newsletter [March 2022]

Welcome to our March Newsletter. In this issue, we start with the roundup of China regulatory announcements - Content moderation law is in effect from 1st March 2022, consumer privacy protection enablement through Private Data Networks, clean cyberspace, and more.
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Feb 22 Newsletter l OctoPlus Media

China Marketing Insights Monthly Newsletter [February 2022]

We start the issue with a deep dive into one of the toughest industries to advertise for – Pharmaceutical & Medical devices. This is part of our series that focuses on the regulatory policy updates and its impact on advertising.
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Feature Image_Jan 22

China Marketing Insights Monthly Newsletter [January 2022]

Welcome to 2022! In this newsletter, we cover several trends reports. But first, as the big tech crackdown and stricter policy are being enforced we see more companies taking a proactive stand in regulating their growth & compliance. We look into the details of Xiaohongshu banning 39 brands including Dove, Nivea, Neutrogena.
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Dec 2021 Newsletter Thumbnails

China Marketing Insights Monthly Newsletter [December 2021]

Welcome to our December Newsletter. We start our newsletter with monthly update on tech crackdown, hopefully, as the year comes to a close and we move into 2022 there is more normalization in the crackdown and more certainty for everyone involved. In this issue, we look at insight report about Chinese travelers sentiment in 2022....
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China Marketing Insights Monthly Newsletter [November 2021]

Welcome to our November Newsletter. As we draw closer to the end of another turbulent year, we see more optimism ahead! Tech crackdown is relentless, we see more heavy-handedness from Beijing and we round up some major news in our November update.
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October 2021 Newsletter l OctoPlus Media

China Marketing Insights Monthly Newsletter [October 2021]

Welcome to our October Newsletter. In this issue, we look at several marketing ideas. First up is dynamic product placement in video content, “Video In” advertising uses AI to automatically identify the scenes that can be implanted with featured brand products after the video has been produced. Next, we look how content seeding can help brands...
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China Marketing Insights Monthly Newsletter [September 2021]

Welcome to our September Newsletter. There is more clarity in some of the tech crackdowns that started in July. First, we start our issue with the latest law to be finalized – PIPL. The PIPL is the first comprehensive national-level personal information protection law in China, although it has been in the making for a long...
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August 2021 Newsletter l OctoPlus Media

China Marketing Insights Monthly Newsletter [August 2021]

Welcome to our August Newsletter. China tech crackdown is in full swing. We start our issue with the latest round of anti-monopoly fines meted out to some of the biggest tech companies. This is the first of series of articles we will focus on to understand the changes to regulation and how they might impact...
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China Marketing Insights Monthly Newsletter [July 2021]

Welcome to our July Newsletter. In this issue, we look at new marketing updates – Apple search advertising is now available in China, Douyin has a new desktop website, content seeding strategy for Xiaohongshu.
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OctoPlus Newsletter June 2021 l OctoPlus Media

China Marketing Insights Monthly Newsletter [June 2021]

Welcome to our June Newsletter. In this issue, we look at several new marketing ideas. First, we cover DOOH across Shenzhen metro network. We have 2 key search ideas. E-commerce SEO or ESO across Taobao. We also cover content seeding and how to effectively optimise it across Tmall & Taobao.
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China Marketing Insights Monthly Newsletter [May 2021]

Welcome to our May Newsletter. Labour Day holiday in China has recently ended and once again we are seeing encouraging signs based on domestic travel. Ctrip data shows an increase of 30% from pre-pandemic levels, 2 key trends include more luxury travel and group tours giving way to more private tours as family & close...
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Feature Image_April 2021

China Marketing Insights Monthly Newsletter [April 2021]

Welcome to our April Newsletter. May holiday will be upon China soon & everyone is watching the travel pattern very keenly. Ctrip is predicting that Macau travel will be larger than pre-pandemic 2019 trips. Both airline & hotel prices have sky-rocketed in the last month and there are no signs of cooling off. Hainan is...
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China Marketing Insights Monthly Newsletter [March 2021]

Welcome to our March Newsletter. China is further easing restrictions for both domestic & international travel. From March 16th, Chinese residents will be able to travel freely – all they need is a ‘green’ health check. China has also rolled out international vaccine health certificate. It hopes that other countries will reciprocate making global travel...
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China Marketing Insights Monthly Newsletter [February 2021]

In this newsletter, we cover several new marketing ideas, media update & insights report. First is updates from annual WeChat conference & its 2021 roadmap – read all the highlights. In Insights report, we have latest 2021 China Marketing Trends from Miaozhen.
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Feature Image_Jan 2021

China Marketing Insights Monthly Newsletter [January 2021]

Welcome to 2021! In this newsletter, we cover final few key insights report released towards the end. First is Douyin’s 2020 data report, next 2020 Little Red Book report on rise of Maternal & baby industry within the app. As 2021 is getting started, we have marketing strategy from Alibaba – 2021 short video marketing...
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China Marketing Insights Monthly Newsletter [December 2020]

Welcome to our Final Newsletter for 2020! What a year it has been! Fortunately, this crisis also helped us to get more focused and mature some of our unique solutions to the market. In normal times, with a deluge of campaigns & clients, this would have certainly taken a back seat. Our solutions have gone...
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China Marketing Insights Monthly Newsletter [November 2020]

Hello, Welcome to our November Newsletter. November is traditionally the “shopping month” with Singles day the sole highlight of the month. Last month we had provided our insights, guide & strategy for effective 11.11, and we were spot on with our recommendation on effective strategy. This year the sales did not disappoint – another record...
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China Marketing Insights Monthly Newsletter [October 2020]

Hello, Welcome to our October Newsletter. October was seen as a barometer for China’s domestic travel confidence. And the numbers so far have not disappointed. Total domestic tourist exceeded 637 Million although a bit lower compared to last year, a Y-O-Y recovery at 79%. Spending also was at similar levels with revenue receipts at over...
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Our founders have more than 10 years of experience in SEO, SEM and data analytics. Under their leadership, we have redefined the way that social media and influencer campaigns can be run to generate results for our clients.

Your one-stop digital marketing solution provider; we specialize in integrated marketing, branding, performance marketing and media relations.

Backed by our background in big data and marketing technologies, OctoPlus Media has successfully helped hundreds of companies improve the effectiveness of their marketing through AI technology.

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 Email bd@octoplusmedia.com