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China Marketing Academy

How to set up WeChat Wallet? l Introduction to WeChat Pay

WeChat Pay is a payment feature integrated into the WeChat app, users can complete payment quickly with smartphones. WeChat has Quick Pay, QR Code Payments, In-App Web-Based Payments, and Native In-App Payments, all to fulfill the full range of scenarios your customers expect to fulfill different payment situations. In this video, our WeChat marketing coach,...
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WeChat Live Intro: Guide on WeChat Live Streaming & Traffic Entry Points l OctoPlus Media

WeChat Live Intro: Guide on WeChat Live Streaming & Traffic Entry Points

Live Streaming in China is booming in recent years especially for e-commerce, promoting and selling goods through influencer streams on their own social media channels. It’s estimated to already be $60 billion annually. In this video, our WeChat marketing coach, Karen will guide you through WeChat live streaming and traffic entry points to kick start...
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What is WeChat Channels l OctoPlus Media

What is WeChat Channels? l Introduction to WeChat Channels

Welcome to our Cantonese edition of China Marketing Academy. In this video, our Cantonese WeChat marketing coach, Hilson will talk about the difference between WeChat Mini Program and H5.
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Types of WeChat Advertising l Introduction to WeChat Advertising l OctoPlus Media

Types of WeChat Advertising l Introduction to WeChat Advertising

In this lesson, our WeChat marketing coach, Karen will talk about the differences between WeChat Mini Program and H5 page, and how to differentiate WeChat Official Account. In this lesson, our WeChat marketing coach, Karen will guide you through the basics of WeChat Mini Program and helps you to understand the function of WeChat Mini...
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2021 China Online Social Behavior of Net Generation l OctoPlus Media

2021 China Online Social Behavior of Net Generation

Have you ever wondered what Net Generation is? What is the latest online social behavior pattern for the youth in China? Have you ever wondered what Net Generation is? What is the latest online social behavior pattern for the youth in China? Early this year Mobtech and TT Voice jointly published a report called “Online...
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Differences between WeChat Mini Program & H5 page l How to differentiate WeChat Official Account?

Differences between WeChat Mini Program & H5 page l How to differentiate WeChat Official Account?

In this lesson, our WeChat marketing coach, Karen will talk about the differences between WeChat Mini Program and H5 page, and how to differentiate WeChat Official Account. In this lesson, our WeChat marketing coach, Karen will guide you through the basics of WeChat Mini Program and helps you to understand the function of WeChat Mini...
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Types of WeChat Mini Program l WeChat Mini Program Quick Learning

Types of WeChat Mini Program l WeChat Mini Program Quick Learning

How much do you know about WeChat Mini program? How many types are there in the mini-program and what kind of business or company is suitable to use the mini-program? Why mini-program is getting so popular? Have you ever wonder the difference between mini-program and apps? In this lesson, our WeChat marketing coach, Karen will...
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What are the main live streaming platforms in China? l OctoPlus Media

中國主要的直播平台有哪些? What are the main live streaming platforms in China?

There are so many live streaming platforms in today's era, especially in China market. Most of the mainstream platforms provide live streaming services. So, what are the main live streaming platforms in China? In today video, our live streaming coach, Seawen will guide you through the different live streaming platforms in China and their characteristics.
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2021 China New Generation Consumer Trends l OctoPlus Media

2021 China New Generation Consumer Trends

Douyin e-commerce has become a hot spot in the industry. The official Douyin e-commerce report shed insights on how they realized efficient conversion from user interest to consumption realization. In this video, our marketing coach and CEO of OctoPlus Media, Mia will summarize the report and present to you the important insights and highlights of...
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直播的公域流量和私域流量差別是什麼 應該如何選擇? What is the difference between public traffic and private traffic for live streaming?

As the live streaming trend has been growing rapidly in China, many brands are looking to venture into the live streaming trend in order to position themselves as the top player in the highly competitive market. But did you know there is difference between public and private traffic in lives streaming?
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2021 Douyin (China Tiktok) Short Video Ecommerce Trends and Insights

Douyin e-commerce has become a hot spot in the industry. The official Douyin e-commerce report shed insights on how they realized efficient conversion from user interest to consumption realization. In this video, our marketing coach and CEO of OctoPlus Media, Mia will summarize the report and present to you the important insights and highlights of...
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The Complete China Advertising Handbook 2021 Guide Preview by OctoPlus Media

Download the E-Book on China Advertising Now for FREE!

OctoPlus Media Curated Content for China Marketing Education. We have prepared two comprehensive guides for you to discover the China market! Discover the China market and Integrate with marketers to make better decisions and devise better marketing programs!
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The Type of Live Streams in China Market l OctoPlus Media

直播類型有哪些?Types of Chinese live-streaming

The trend of live stream is growing rapidly, especially in the China market. More and more brands are leveraging the trends in order to stand up in the highly competitive market. In this video, our live streaming coach, Seawen will talk about the current live streaming trend in the China market.
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Didi Suspended: 2021 Latest Chinese Regulations and It's Impact on Marketing l OctoPlus Media

Didi Suspended: 2021 Latest Chinese Regulations and Its Impact on Marketing

Didi, the biggest Chinese ride service app, was ordered by the Cyberspace Administration of China (CAC) to take down its app from app stores after it just made its US stock market debut last week. . The investigation found “serious violations” in how Didi collected and used personal information, so CAC told Didi to make...
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How to register Xiaohongshu Brand’s Official Account? First Step for Xiaohongshu Marketing in China

In this video, our marketing coach, Cynthia will show you how to register for Xiaohongshu Brand Account and guide you through the registration process.
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直播在中國市場的現狀

直播在中國市場的現狀

The trend of live stream is growing rapidly, especially in the China market. More and more brands are leveraging the trends in order to stand up in the highly competitive market. In this video, our live streaming coach, Seawen will talk about the current live streaming trend in the China market.
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Introduction to Baidu l OctoPlus Media

Introduction to Baidu Advertising

In this video, we are going to introduce you to the basics of Baidu advertising. We will talk about the different types of advertisements in Baidu and their features; advantages and why you should consider Baidu if you are looking to explore the Chinese market.
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Introduction to WeChat Ads l OctoPlus Media

Introduction to WeChat Ads

How to use WeChat for marketing? Types and characteristics of WeChat ads? How to use WeChat for businesses and brands? Welcome to our Cantonese edition of China Marketing Academy. In this video, our Cantonese WeChat marketing coach, Hilson will guide you through WeChat ads.
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Difference between WeChat Mini Program and H5 微信小程序與H5頁的區別

Welcome to our Cantonese edition of China Marketing Academy. In this video, our Cantonese WeChat marketing coach, Hilson will talk about the difference between WeChat Mini Program and H5.
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The 7 Do Not Word Categories in Douyin l OctoPlus Media

Keywords that violates Douyin policy

In this video, our marketing coach, Joanne will talk about keywords that violate Douyin policy. Douyin content creator, you do not want to miss this!
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What is Xiaohongshu Brand Account and it's Advantages? l OctoPlus Media

What is Xiaohongshu Brand Account and its Advantages?

Xiaohongshu brand accounts are one of the best ways of engaging with the community. A good brand official account serves well as a communication channel between a brand and its users. In this video, our marketing coach, Cynthia will talk about Xiaohongshu Brand Account and its advantages. In this video, our marketing coach, Cynthia will...
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Prohibited Marketing Contents in Douyin l OctoPlus Media

Prohibited Marketing Content in Douyin

What types of content are not allowed on Douyin? In this video, our marketing coach, Joanne will talk about the prohibited marketing content in Douyin.
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Hainan Duty-Free Shop Travel Retail Live stream Tour l OctoPlus Media

Hainan Duty-Free Shop Travel Retail Live Stream Tour

Let’s check it out on our Hainan Duty-Free Shop Travel Retail Livestream Tour and Behind the Scenes. Annual duty-free shopping quota of Hainan has been raised since 2020, even the categories of duty-free goods included also expanded. This time, we have successfully set up a Livestream event and hit the highest viewership among all Haikou...
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WeChat Official Subscription Account vs Service Account l OctoPlus Media

WeChat Service Account vs Subscription Account

The differences between WeChat Service Account and Subscription Account. There are 2 types of WeChat official account which are subscription account and service account. In this lesson, our WeChat marketing coach, Karen will show you the differences between WeChat subscription account and service account.
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Which Brand should definitely consider Xiaohongshu?

In this video, our marketing coach, Cynthia will talk about how brands can utilize Xiaohongshu as branding and why brands should definitely consider Xiaohongshu.
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Introduction to Xiaohongshu l OctoPlus Media

Introduction to Xiaohongshu

In today's lesson, our marketing coach, Cynthia will guide you to Xiaohongshu and help viewers to understand the basics and features of Xiaohongshu and why it is so popular in China?
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Reasons and Benefits of Douyin Business Verified Account l OctoPlus Media

Reasons and Benefits of Douyin Verified Business Account

In this video, our marketing coach, Joanne will talk about the features and benefits of Douyin Verified Business Account and why you should create one. 
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What is WeChat mini programs? What kind of business is suitable for mini programs? 什麽是微信小程序?什麽企業適合微信小程序?

Welcome to our Cantonese edition of China Marketing Academy. In this video, our Cantonese WeChat marketing coach, Hilson will introduce you to WeChat Mini Programs and what kind of business is suitable for Mini Programs.
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How to Create WeChat Oversea Official Account Step-by-step

Want to create WeChat official account from overseas with a foreign business license but don’t know how? In this video, our WeChat marketing coach, Karen will teach you how to create WeChat official account outside of China.
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How to Register Douyin Business Account l OctoPlus Media

How to register Douyin Verified Business Account

In this video, our marketing coach, Joanne will show you how to verify/register a Douyin Business Account.
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We are a team of experts

The Octoplus team is passionate about creating innovative data-driven solutions that deliver.

Our founders have more than 10 years of experience in SEO, SEM and data analytics. Under their leadership, we have redefined the way that social media and influencer campaigns can be run to generate results for our clients.

Your one-stop digital marketing solution provider; we specialize in integrated marketing, branding, performance marketing and media relations.

Backed by our background in big data and marketing technologies, OctoPlus Media has successfully helped hundreds of companies improve the effectiveness of their marketing through AI technology.

Come talk to us

We share the same goal of taking your business to greater heights. Get in touch with us and drive results for your business now.

 Email bd@octoplusmedia.com