en
Email bd@octoplusmedia.com
Contact Us

China Marketing Academy

China’s Virtual Digital Human Influencer l OctoPlus Media

China’s Virtual Digital Human Influencer

With the rise of the virtual digital human of the metaverse concept in 2021 and the increasing demand for digital life among Chinese people under the epidemic, consumer-grade VR hardware and smartphone applications, the development of virtual digital human is rapidly heating up. In China, there are a rising number of popular virtual digital figures....
Read More
2022 天猫国际6大进口消费趋势 l China Marketing Trends (中文) l OctoPlus Media

2022 天猫国际6大进口消费趋势 l China Marketing Trends (中文)

根据天猫国际联合第一财经商业数据中心(CBNData)所发布的趋势前瞻报告,精准护肤、情绪香氛、零食化养生、轻运动穿搭以及低敏育儿是2022六大进口消费趋势,尤其在海淘热潮之下,跨境电商成了主要消费窗口。在这期的视频中,我们的中国营销教练 Paris 将为您讲解2022 天猫国际6大进口消费趋势,千万不要错过!
Read More
2022 New rules for brands on Xiaohongshu l Xiaohongshu Guide l OctoPlus Media

2022 New rules for brands on Xiaohongshu l Xiaohongshu Guide

Have you ever wondered why your posts on Xiaohongshu (RED) get restricted all of the sudden, or your account is blocked for no reason? In this video, our marketing coach, Hilson will guide you through the latest brand management rules of Xiaohongshu and help you to avoid getting restricted in Xiaohongshu, one of the hottest...
Read More

Jubensha ! Role-Playing Game in China

Jubensha has been a craze among the Chinese young generation. It’s an interactive game played by 4-8 people, sitting around a table, role-playing the characters in the script, and try to solve a homicide or mystery. In this video, our CEO of OctoPlus Media, Mia, will welcome you to the world of "Murder Mystery Game",...
Read More
Introduction to WeChat Search l WeChat Search Engine l OctoPlus Media

Introduction to WeChat Search l WeChat Search Engine

The function of WeChat Search is similar to our common search engine. As a built-in search function of WeChat APP, it can not only help you find friends and contacts, or find chat history with keywords, but also can be used to search externally such as information, articles, encyclopedias, etc. In this video, our WeChat...
Read More
Insights of WeChat Luxury Brands 2021 - Part 2 l OctoPlus Media

Insights of WeChat Luxury Brands 2021 – Part 2

“The WeChat Luxury Index 2021” by DLG and JINGdigital provides insights based on non-public data to allow luxury brands to benchmark their performance in the industry. In this video, our WeChat marketing coach, Karen will continue her insights from our last video and highlight more key and important insights from the reports.
Read More
Insights of WeChat Luxury Brands 2021 l OctoPlus Media

Insights of WeChat Luxury Brands 2021

“The WeChat Luxury Index 2021” by DLG and JINGdigital provides insights based on non-public data to allow luxury brands to benchmark their performance in the industry. In this video, our WeChat marketing coach, Karen will summarize the whole report and highlight the key and important insights from the reports. 
Read More
Hidden & Amazing WeChat Features and Tricks l WeChat Tips & Tricks Part 2 l OctoPlus Media

Hidden & Amazing WeChat Features and Tricks l WeChat Tips & Tricks Part 2

Do you know that you can link WeChat Channels to your Official Account? In this video, our WeChat marketing coach, Karen will teach you how to create WeChat Channels and link WeChat Channels to your WeChat Official Account.
Read More
Hidden & Amazing WeChat Features and Tricks l WeChat Tips & Tricks l OctoPlus Media

Hidden & Amazing WeChat Features and Tricks l WeChat Tips & Tricks

Do you know that you can link WeChat Channels to your Official Account? In this video, our WeChat marketing coach, Karen will teach you how to create WeChat Channels and link WeChat Channels to your WeChat Official Account.
Read More
The Features of WeChat Channels. Introduction to WeChat Channels l Octoplus Media Global

WeChat Channels Verification l Introduction to WeChat Channels

How to get a WeChat Channels profile/account verified? Previously, we have introduced WeChat Channels and the features of WeChat Channels. WeChat Channels is a new short video platform within WeChat itself. Users can create and share short videos and photos on their own WeChat Channel. In this video, our WeChat marketing coach, Hilson will talk...
Read More
Introduction to WeChat Channels l How to create WeChat Channels and link to Official Account? l OctoPlus Media

Introduction to WeChat Channels l How to create WeChat Channels and link to Official Account?

Do you know that you can link WeChat Channels to your Official Account? In this video, our WeChat marketing coach, Karen will teach you how to create WeChat Channels and link WeChat Channels to your WeChat Official Account.
Read More
The Features of WeChat Channels. Introduction to WeChat Channels l Octoplus Media Global

The Features of WeChat Channels l Introduction to WeChat Channels

What are the features of WeChat Channels? Previously, we have introduced WeChat Channels. WeChat Channels is a new short video platform within WeChat itself. Users can create and share short videos and photos on their own WeChat Channel.  In this video, our WeChat marketing coach, Hilson will talk about the features of WeChat Channels.
Read More
Meituan Dianping l OctoPlus Media

Meituan Dianping: The Best O2O App in China

Meituan - Dianping is a Chinese online to offline life service platform, that connected 5.8 million active merchants with 400 million active consumers. It originated from a group discount website that sells coupons and special deals from merchants and has been developed into an O2O eco-system now.
Read More

中国版LINEと呼ばれる微信(WeChat)の徹底解説!WeChatミニプログラムから見る無限大のビジネス可能性!

インバウンドビジネスから、アウトバンドビジネスまで、OctoPlusは皆様の中国ビジネスをサポートします。Wechatって、聞いたことがある人たくさんいらしゃるかと思います。中国版LINEと呼ばれているんですけれども、実際WechatはLINEよりすごいと思います。中国でほぼ全員Wechatを使っています。その証拠に、2019年の時点には、月間アクティブユーザーがなんと11億人、いらしゃいます。
Read More
Introduction to WeChat Channels l How do WeChat Channels Work? l OctoPlus Media

Introduction to WeChat Channels l How do WeChat Channels Work?

WeChat Channels is a new feature within the WeChat ecosystem that allow users, influencers and brands to create and post short-form contents and distribute them through a media feed like sub-one minute videos or photos. In this video, our WeChat marketing coach, Karen will introduce and guide you through WeChat Channels.
Read More
How to Run Good Private Traffic Marketing in China l OctoPlus Media

How to Run Good Private Traffic Marketing in China l WeChat Private Traffic

Previously, we introduce you to private traffic in China. Do check out our previous video! In this video, our marketing coach, Karen will talk about how to make use of the "private traffic".
Read More
What is Private Traffic? Introduction to WeChat Private Traffic l OctoPlus Media

What is Private Traffic? Introduction to WeChat Private Traffic

“Private traffic” is the buzzword in China’s digital marketing sector, but do you know what is private traffic and public traffic? In this video, our marketing coach, Karen will introduce you to private traffic in China.
Read More

How to set up WeChat Wallet? l Introduction to WeChat Pay

WeChat Pay is a payment feature integrated into the WeChat app, users can complete payment quickly with smartphones. WeChat has Quick Pay, QR Code Payments, In-App Web-Based Payments, and Native In-App Payments, all to fulfill the full range of scenarios your customers expect to fulfill different payment situations. In this video, our WeChat marketing coach,...
Read More
WeChat Live Intro: Guide on WeChat Live Streaming & Traffic Entry Points l OctoPlus Media

WeChat Live Intro: Guide on WeChat Live Streaming & Traffic Entry Points

Live Streaming in China is booming in recent years especially for e-commerce, promoting and selling goods through influencer streams on their own social media channels. It’s estimated to already be $60 billion annually. In this video, our WeChat marketing coach, Karen will guide you through WeChat live streaming and traffic entry points to kick start...
Read More
The Features of WeChat Channels. Introduction to WeChat Channels l Octoplus Media Global

What is WeChat Channels? l Introduction to WeChat Channels

Welcome to our Cantonese edition of China Marketing Academy. In this video, our Cantonese WeChat marketing coach, Hilson will talk about the difference between WeChat Mini Program and H5.
Read More
Types of WeChat Advertising l Introduction to WeChat Advertising l OctoPlus Media

Types of WeChat Advertising l Introduction to WeChat Advertising

In this lesson, our WeChat marketing coach, Karen will talk about the differences between WeChat Mini Program and H5 page, and how to differentiate WeChat Official Account. In this lesson, our WeChat marketing coach, Karen will guide you through the basics of WeChat Mini Program and helps you to understand the function of WeChat Mini...
Read More
2021 China Online Social Behavior of Net Generation l OctoPlus Media

2021 China Online Social Behavior of Net Generation

Have you ever wondered what Net Generation is? What is the latest online social behavior pattern for the youth in China? Have you ever wondered what Net Generation is? What is the latest online social behavior pattern for the youth in China? Early this year Mobtech and TT Voice jointly published a report called “Online...
Read More
Differences between WeChat Mini Program & H5 page l How to differentiate WeChat Official Account?

Differences between WeChat Mini Program & H5 page l How to differentiate WeChat Official Account?

In this lesson, our WeChat marketing coach, Karen will talk about the differences between WeChat Mini Program and H5 page, and how to differentiate WeChat Official Account. In this lesson, our WeChat marketing coach, Karen will guide you through the basics of WeChat Mini Program and helps you to understand the function of WeChat Mini...
Read More
Types of WeChat Mini Program l WeChat Mini Program Quick Learning

Types of WeChat Mini Program l WeChat Mini Program Quick Learning

How much do you know about WeChat Mini program? How many types are there in the mini-program and what kind of business or company is suitable to use the mini-program? Why mini-program is getting so popular? Have you ever wonder the difference between mini-program and apps? In this lesson, our WeChat marketing coach, Karen will...
Read More
What are the main live streaming platforms in China? l OctoPlus Media

中國主要的直播平台有哪些? What are the main live streaming platforms in China?

There are so many live streaming platforms in today's era, especially in China market. Most of the mainstream platforms provide live streaming services. So, what are the main live streaming platforms in China? In today video, our live streaming coach, Seawen will guide you through the different live streaming platforms in China and their characteristics.
Read More
2021 China New Generation Consumer Trends l OctoPlus Media

2021 China New Generation Consumer Trends

Douyin e-commerce has become a hot spot in the industry. The official Douyin e-commerce report shed insights on how they realized efficient conversion from user interest to consumption realization. In this video, our marketing coach and CEO of OctoPlus Media, Mia will summarize the report and present to you the important insights and highlights of...
Read More

直播的公域流量和私域流量差別是什麼 應該如何選擇? What is the difference between public traffic and private traffic for live streaming?

As the live streaming trend has been growing rapidly in China, many brands are looking to venture into the live streaming trend in order to position themselves as the top player in the highly competitive market. But did you know there is difference between public and private traffic in lives streaming?
Read More

2021 Douyin (China Tiktok) Short Video Ecommerce Trends and Insights

Douyin e-commerce has become a hot spot in the industry. The official Douyin e-commerce report shed insights on how they realized efficient conversion from user interest to consumption realization. In this video, our marketing coach and CEO of OctoPlus Media, Mia will summarize the report and present to you the important insights and highlights of...
Read More
The Complete China Advertising Handbook 2021 Guide Preview by OctoPlus Media

Download the E-Book on China Advertising Now for FREE!

OctoPlus Media Curated Content for China Marketing Education. We have prepared two comprehensive guides for you to discover the China market! Discover the China market and Integrate with marketers to make better decisions and devise better marketing programs!
Read More
The Type of Live Streams in China Market l OctoPlus Media

直播類型有哪些?Types of Chinese live-streaming

The trend of live stream is growing rapidly, especially in the China market. More and more brands are leveraging the trends in order to stand up in the highly competitive market. In this video, our live streaming coach, Seawen will talk about the current live streaming trend in the China market.
Read More

We are a team of experts

The Octoplus team is passionate about creating innovative data-driven solutions that deliver.

Our founders have more than 10 years of experience in SEO, SEM and data analytics. Under their leadership, we have redefined the way that social media and influencer campaigns can be run to generate results for our clients.

Your one-stop digital marketing solution provider; we specialize in integrated marketing, branding, performance marketing and media relations.

Backed by our background in big data and marketing technologies, OctoPlus Media has successfully helped hundreds of companies improve the effectiveness of their marketing through AI technology.

Come talk to us

We share the same goal of taking your business to greater heights. Get in touch with us and drive results for your business now.

 Email bd@octoplusmedia.com