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OctoPlus Media - Cathay Pacific Livestreaming
Company News

OctoPlus Empowers Cathay Pacific in Crafting E-commerce and Live Streaming Experiences

Exciting News! OctoPlus Empowers Cathay Pacific in Crafting E-commerce and Live Streaming Experiences OctoPlus Assists Cathay Pacific in Building E-commerce and Live Streaming On November 29th, OctoPlus Media successfully assisted Cathay Shop in their debut on Douyin’s live streaming platform. Cathay Shop has curated exclusive rewards for users, bringing sought-after tech products, home essentials, travel

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Summary of the 2023 Silver Economy Insights Report
China Insights & Big Data

Summary of the 2023 Silver Economy Insights Report

Summary of the 2023 Silver Economy Insights Report Key Highlights: User Growth and Engagement: Silver economy users have reached 325 million, showing a 7.6% YoY increase, constituting 26.5% of the total internet population. Per capita usage of apps and WeChat mini-programs continues to grow, reaching 127.2 hours, a 5.2% YoY increase. The silver demographic is

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TikTok's Innovative AI Feature Enhances Shopping Experience for Users
China Marketing News

TikTok Shop’s AI Identifies Products in Videos for Seamless Shopping

TikTok Shop’s AI Identifies Products in Videos for Seamless Shopping Image by rawpixel.com on Freepik TikTok is currently in the experimental phase of testing a cutting-edge artificial intelligence tool designed for its e-commerce platform, TikTok Shop. This innovative tool employs advanced machine-object detection to analyze videos, accurately identify featured items, and subsequently recommend similar products

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Latest Post - China Marketing Academy

Xiaohongshu Account Management Rules and Strategies
China Marketing Academy

Strategic Xiaohongshu Management: A Deep Dive into Platform Rules and Prohibited Behaviors

Strategic Little Red Book Management: A Deep Dive into Platform Rules and Prohibited Behaviors Little Red Book Community Rules Center Usage GuidelinesLittle Red Book Community Rules Center – Helps everyone understand platform rules comprehensively, including interpreting community conventions, review and messaging rules, and records of note violations. This assists in better addressing questions during note

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Xiaohongshu Influencer Marketing Influencer Seeding Tactics
China Marketing Academy

Xiaohongshu Influencer Marketing: Influencer Seeding Tactics

Overseas Brand Little Red Book Influencer Seeding Marketing Four-step Method Influencers are the communicators of brand marketing. Through the dissemination of influencer content, the value of brand content in various circulation channels is increased, trust with users in the brand and product is enhanced, narrowing the distance between influencers and consumers. Influencers act as the

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Cover - KOS KOC KOL Analysis
China Marketing Academy

Xiaohongshu Marketing-KOS, KOL, KOC Seeding

KOS/KOC/KOL Little Red Book (Xiaohongshu) Seeding Comprehensive Analysis Explore the world of KOS, KOL, and KOC marketing and discover the advantages of each in promoting your brand. What is KOS? KOS (Key Opinion Sales) refers to strong content creators who possess professional sales skills and extensive knowledge about specific industries and brands. KOS is generally

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Latest Post - China Insights & Big Data

Summary of the 2023 Silver Economy Insights Report
China Insights & Big Data

Summary of the 2023 Silver Economy Insights Report

Summary of the 2023 Silver Economy Insights Report Key Highlights: User Growth and Engagement: Silver economy users have reached 325 million, showing a 7.6% YoY increase, constituting 26.5% of the total internet population. Per capita usage of apps and WeChat mini-programs continues to grow, reaching 127.2 hours, a 5.2% YoY increase. The silver demographic is

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Insights into 2023 China's "520" Valentine's Day Consumer Behavior: Trends and Analysis​
China Insights & Big Data

Insights into 2023 China’s “520” Valentine’s Day Consumer Behavior: Trends and Analysis​

China Marketing Insights Monthly Newsletter [June 2023] Behold the unrivalled dynamism of the Chinese consumer market, soaring to unparalleled heights as it gears up to unleash over $10 trillion in spending power in 2023. Brace yourself as our newsletter transports you into the heart of this captivating market, unravelling insights that will revolutionize your brand’s

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China's Generation Z: Understanding the Impact of Generation Z in Chinese Market​
China Insights & Big Data

China’s Generation Z: Understanding the Impact of Generation Z in Chinese Market​

China’s Generation Z: Understanding the Impact of Generation Z in Chinese Market China’s Generation Z, also known as the “00s” or “post-2000s” generation, represents a cohort of young individuals who have grown up in an era of technological advancements and rapid economic development. This article provides key insights into the Generation Z population based on

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Latest Post - China Media

Reaching Chinese Tourists and Travelers: Unlocking Marketing Opportunities with China Online Travel Platform Tuniu​
China Media

Reaching Chinese Tourists and Travelers: Unlocking Marketing Opportunities with China Online Travel Platform Tuniu​

China Marketing Insights Monthly Newsletter [June 2023] Behold the unrivalled dynamism of the Chinese consumer market, soaring to unparalleled heights as it gears up to unleash over $10 trillion in spending power in 2023. Brace yourself as our newsletter transports you into the heart of this captivating market, unravelling insights that will revolutionize your brand’s

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lvmama china tourist marketing
China Media

Advertise to China’s Travellers on Lvmama, leading OTA in Chinese tourism market

Advertise to China’s Travellers on Lvmama, leading OTA in Chinese tourism market Lvmama, one of the leading travel platforms in China, has transformed the way Chinese travellers plan and experience their journeys. Founded in 2008, Lvmama aims to provide its users with comprehensive and personalized travel services. In this blog post, we will delve into

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fliggy, chinese tourist marketing, china traveller marketing
China Media

Advertise to China’s Travellers on Fliggy: China’s Leading Online Travel Platform Marketing​

Advertise to China’s Travellers on Fliggy: China’s Leading Online Travel Platform Marketing As the Chinese travel market continues to grow, businesses must adapt to the ever-changing landscape by utilizing innovative platforms like Fliggy (飞猪), China’s leading online travel platform. In this in-depth guide, we’ll explore the world of Fliggy, its key features, advertising opportunities, and

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Latest Post - Monthly Newsletter

Monthly Newsletter

China Marketing Insights Monthly Newsletter [June 2023]

China Marketing Insights Monthly Newsletter [June 2023] Behold the unrivalled dynamism of the Chinese consumer market, soaring to unparalleled heights as it gears up to unleash over $10 trillion in spending power in 2023. Brace yourself as our newsletter transports you into the heart of this captivating market, unravelling insights that will revolutionize your brand’s

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Monthly Newsletter

China Marketing Insights Monthly Newsletter [May 2023]

China Marketing Insights Monthly Newsletter [May 2023] Hello There, In this edition, we have carefully curated a selection of articles designed to empower your brand and capitalize on the vast potential of the Chinese market. Let’s delve into the exciting content! Despite the gradual reopening of borders, challenges such as limited flight capacity and visa

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China marketing newsletter
Monthly Newsletter

China Marketing Insights Monthly Newsletter [April 2023]

China Marketing Insights Monthly Newsletter [April 2023] Hello There, Welcome to our April newsletter. In this month’s newsletter, we bring you a diverse range of topics, beginning with a deep dive into the reimagined world of homestays. As travelers increasingly seek unique and authentic experiences, the homestay industry has adapted, offering exciting new developments to

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