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WeChat Launches WeChat Search Ads! Newest WeChat Ad Targeting Keywords Search From 20 October, WeChat Search Ads has officially launched! It is an advertisement displayed on the WeChat search result page based on the WeChat ecosystem. Buying method is based on performance (CPC). WeChat Search Ads – Search Entry There…
Latest Post - China Marketing Academy

Three Key Steps to Create a Successful Xiaohongshu(RED) Brand/Enterprise Account
Three Key Steps to Create a Successful Xiaohongshu(RED) Brand/Enterprise Account Xiaohongshu or known as RED/Little Red Book which allows users to share short videos and photos about fashion, beauty, food, travel, and much more has been popular among youngsters nowadays. According to a Marketing report by Xiaohongshu, there are over 140,000 brands on Xiaohongshu and

Understanding Tencent Native Ads & Search Ads | China Digital Marketing | WeChat
Understanding Tencent Native Ads & Search Ads | China Digital Marketing | WeChat With Tencent Network, the digital marketing methods suitable for small and medium-sized enterprises mainly include native advertising and search advertising. But do you know how native ads and search ads work? In this video, our social media specialist, Yvette will introduce you

Most effective WeChat livestream marketing methods – How to promote Livestream on WeChat?
Most effective WeChat livestream marketing methods – How to promote Livestream on WeChat? Livestream Marketing Method 1: The most efficient and effective method on WeChat ecosystem: WeChat community promotion (Private Traffic Marketing) When it comes to redirecting inbound marketing, WeChat Live Streaming mainly relies on the customers’ private traffic or WeChat community groups/chat groups (Private
Latest Post - Monthly Newsletter

China Marketing Insights Monthly Newsletter [March 2023]
China Marketing Insights Monthly Newsletter [March 2023] Hello There, Welcome to our March newsletter. Looking to expand your business in China? Look no further than these must-read articles packed with insights and trends to unlock the potential of China’s dynamic and thriving market. As China’s tourism industry is back in full swing! We share with

China Marketing Insights Monthly Newsletter [February 2023]
China Marketing Insights Monthly Newsletter [February 2023] Hello There, Welcome to our latest newsletter. This month, we have some exciting topics to share with you, including the 2023 China Consumer Report and China Consumption Trends – 5 trends in China’s consumer market are identified as economic difficulties that force Chinese consumers to be pickier. We

China Marketing Insights Monthly Newsletter [January 2023]
China Marketing Insights Monthly Newsletter [January 2023] Hello There, Welcome to 2023! What a great start to the year. In this newsletter, we cover several marketing reports as well as research on China’s outbound tourism. Next, we look at 4 very interesting marketing reports in China – 1) Youku Screencast Interactive Advertising Marketing – an
Latest Post - China Marketing News

Marketing to Chinese Travellers on Qunar: Insights and Strategies for China’s Leading Online Travel Booking Platform
Marketing to Chinese Travellers on Qunar: Insights and Strategies for China’s Leading Online Travel Booking Platform In recent years, the Chinese online travel market has experienced tremendous growth, thanks to the rising popularity of online booking platforms like Qunar. What is Qunar? Qunar is a leading Chinese online travel booking platform that allows users to

Social Dating Industry Advertising Insights: China Trends and Strategies
Social Dating Industry Advertising Insights: China Trends and Strategies Social apps have become a means of knowing friends and emotional relief for many single young people living alone, which shows that the demand for social dating in China is gradually flourishing. According to the AppGrowing social APP launch insight report, we summarized the industry delivery

Valentine’s Day Marketing Insights: China Trends and Strategies
Valentine’s Day Marketing Insights: China Trends and Strategies Get ready to spread the love with China Valentine’s Day Marketing Insights! The latest “2023 Festival Marketing Insight Report” by QuestMobile has revealed a sharp increase in the popularity of Valentine’s Day after the Chinese New Year holiday. Want to make your brand stand out? Look no
Latest Post - China Insights & Big Data

Social Dating Industry Advertising Insights: China Trends and Strategies
Social Dating Industry Advertising Insights: China Trends and Strategies Social apps have become a means of knowing friends and emotional relief for many single young people living alone, which shows that the demand for social dating in China is gradually flourishing. According to the AppGrowing social APP launch insight report, we summarized the industry delivery

Valentine’s Day Marketing Insights: China Trends and Strategies
Valentine’s Day Marketing Insights: China Trends and Strategies Get ready to spread the love with China Valentine’s Day Marketing Insights! The latest “2023 Festival Marketing Insight Report” by QuestMobile has revealed a sharp increase in the popularity of Valentine’s Day after the Chinese New Year holiday. Want to make your brand stand out? Look no

2022 China Mobile Internet Industry Insights & Review
2022 China Mobile Internet Industry Insights & Review Attention all marketers! Get ready for the rise of “mobile intelligence” as China’s mobile internet users soar past a whopping 1.2 billion, marking a new milestone in the digital world! Thanks to three years of constant evolution, the mobile internet user base in China has now reached
Latest Post - China Media

Marketing to Chinese Travellers on Qunar: Insights and Strategies for China’s Leading Online Travel Booking Platform
Marketing to Chinese Travellers on Qunar: Insights and Strategies for China’s Leading Online Travel Booking Platform In recent years, the Chinese online travel market has experienced tremendous growth, thanks to the rising popularity of online booking platforms like Qunar. What is Qunar? Qunar is a leading Chinese online travel booking platform that allows users to

Tongcheng Travel – China’s leading travel service OTA APP Advertising to Chinese Travellers
Tongcheng Travel – China’s leading travel service OTA APP Advertising to Chinese Travellers Tongcheng-eLong is a leading travel service platform formed through the merger of Tongcheng Network and eLong Travel Network, a subsidiary of Tongcheng Travel. Tongcheng-eLong officially changed its name to Tongcheng Travel in 2021, providing customers with a one-stop platform for transportation, accommodation

VARIFLIGHT: China Flight Service App Advertising to Chinese Travellers
VARIFLIGHT: China Flight Service App Advertising to Chinese Travellers VariFlight, founded by Feiyou Technology Co., Ltd., is a professional flight service APP, committed to providing users with “worry-free” and “time-saving” one-stop diversified flight travel solutions. Since its launch, VariFlight has accumulated more than 210 million downloads, making it the most well-known travel app in China.
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