China Insights
Latest Post - China Marketing News
Maximizing Conversion: Xiaohongshu’s Seamless Shopping Experience
Maximizing Conversion: Xiaohongshu’s Seamless Shopping Experience Sharing Marketing Strategies on the Trend of Monetizing Content on Xiaohongshu Platform Recently, Xiaohongshu has been testing a highly anticipated new feature: direct redirection to WeChat Mini Programs from Xiaohongshu, and some brands have already successfully utilized this feature. This implies that Xiaohongshu merchants now have more choices in
Cross border E-commerce: End-to-End Solutions for International Expansion
Cross border E-commerce: End-to-End Solutions for International Expansion OctoPlus × The ‘Star’ Ferry | Cross-border Booking Platform Connecting Mainland Market OctoPlus has been deeply involved in the cross-border e-commerce industry for decades and is a true one-stop “all-in-one” cross-border e-commerce service provider. Its subsidiary, WeTravel, a cross-border travel platform, provides one-stop SaaS ticketing, validation, and
Enhancing Xiaohongshu Note Reach: Tips for Maximizing Exposure and Engagement
Enhancing Xiaohongshu Note Reach: Tips for Maximizing Exposure and Engagement Data Analysis on Xiaohongshu | Key Data You Should Know ⚠️ When operating an account, many tend to overlook the aspect of data review! However, regular analysis and review of account data can help us better identify issues with note performance in a timely manner,
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Latest Post - China Marketing Academy
Strategic Xiaohongshu Management: A Deep Dive into Platform Rules and Prohibited Behaviors
Strategic Little Red Book Management: A Deep Dive into Platform Rules and Prohibited Behaviors Little Red Book Community Rules Center Usage GuidelinesLittle Red Book Community Rules Center – Helps everyone understand platform rules comprehensively, including interpreting community conventions, review and messaging rules, and records of note violations. This assists in better addressing questions during note
Xiaohongshu Influencer Marketing: Influencer Seeding Tactics
Overseas Brand Little Red Book Influencer Seeding Marketing Four-step Method Influencers are the communicators of brand marketing. Through the dissemination of influencer content, the value of brand content in various circulation channels is increased, trust with users in the brand and product is enhanced, narrowing the distance between influencers and consumers. Influencers act as the
Xiaohongshu Marketing-KOS, KOL, KOC Seeding
KOS/KOC/KOL Little Red Book (Xiaohongshu) Seeding Comprehensive Analysis Explore the world of KOS, KOL, and KOC marketing and discover the advantages of each in promoting your brand. What is KOS? KOS (Key Opinion Sales) refers to strong content creators who possess professional sales skills and extensive knowledge about specific industries and brands. KOS is generally
Latest Post - China Insights & Big Data
Summary of the 2023 Silver Economy Insights Report
Summary of the 2023 Silver Economy Insights Report Key Highlights: User Growth and Engagement: Silver economy users have reached 325 million, showing a 7.6% YoY increase, constituting 26.5% of the total internet population. Per capita usage of apps and WeChat mini-programs continues to grow, reaching 127.2 hours, a 5.2% YoY increase. The silver demographic is
Insights into 2023 China’s “520” Valentine’s Day Consumer Behavior: Trends and Analysis
China Marketing Insights Monthly Newsletter [June 2023] Behold the unrivalled dynamism of the Chinese consumer market, soaring to unparalleled heights as it gears up to unleash over $10 trillion in spending power in 2023. Brace yourself as our newsletter transports you into the heart of this captivating market, unravelling insights that will revolutionize your brand’s
China’s Generation Z: Understanding the Impact of Generation Z in Chinese Market
China’s Generation Z: Understanding the Impact of Generation Z in Chinese Market China’s Generation Z, also known as the “00s” or “post-2000s” generation, represents a cohort of young individuals who have grown up in an era of technological advancements and rapid economic development. This article provides key insights into the Generation Z population based on
Latest Post - China Media
Maximizing Conversion: Xiaohongshu’s Seamless Shopping Experience
Maximizing Conversion: Xiaohongshu’s Seamless Shopping Experience Sharing Marketing Strategies on the Trend of Monetizing Content on Xiaohongshu Platform Recently, Xiaohongshu has been testing a highly anticipated new feature: direct redirection to WeChat Mini Programs from Xiaohongshu, and some brands have already successfully utilized this feature. This implies that Xiaohongshu merchants now have more choices in
Cross border E-commerce: End-to-End Solutions for International Expansion
Cross border E-commerce: End-to-End Solutions for International Expansion OctoPlus × The ‘Star’ Ferry | Cross-border Booking Platform Connecting Mainland Market OctoPlus has been deeply involved in the cross-border e-commerce industry for decades and is a true one-stop “all-in-one” cross-border e-commerce service provider. Its subsidiary, WeTravel, a cross-border travel platform, provides one-stop SaaS ticketing, validation, and
Enhancing Xiaohongshu Note Reach: Tips for Maximizing Exposure and Engagement
Enhancing Xiaohongshu Note Reach: Tips for Maximizing Exposure and Engagement Data Analysis on Xiaohongshu | Key Data You Should Know ⚠️ When operating an account, many tend to overlook the aspect of data review! However, regular analysis and review of account data can help us better identify issues with note performance in a timely manner,
Latest Post - Monthly Newsletter
China Marketing Insights Monthly Newsletter [June 2023]
China Marketing Insights Monthly Newsletter [June 2023] Behold the unrivalled dynamism of the Chinese consumer market, soaring to unparalleled heights as it gears up to unleash over $10 trillion in spending power in 2023. Brace yourself as our newsletter transports you into the heart of this captivating market, unravelling insights that will revolutionize your brand’s
China Marketing Insights Monthly Newsletter [May 2023]
China Marketing Insights Monthly Newsletter [May 2023] Hello There, In this edition, we have carefully curated a selection of articles designed to empower your brand and capitalize on the vast potential of the Chinese market. Let’s delve into the exciting content! Despite the gradual reopening of borders, challenges such as limited flight capacity and visa
China Marketing Insights Monthly Newsletter [April 2023]
China Marketing Insights Monthly Newsletter [April 2023] Hello There, Welcome to our April newsletter. In this month’s newsletter, we bring you a diverse range of topics, beginning with a deep dive into the reimagined world of homestays. As travelers increasingly seek unique and authentic experiences, the homestay industry has adapted, offering exciting new developments to
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