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WeChat Launches WeChat Search Ads!…

Latest Post - China Marketing Academy

Types of WeChat Advertising
China Marketing Academy

Types of WeChat Advertising l Introduction to WeChat Advertising

Types of WeChat Advertising l Introduction to WeChat Advertising WeChat is more than a messaging and social media app – it is a lifestyle for over one billion users across the world. Chat and make calls with friends, read news and use local services in Official Accounts and Mini Programs, play fun games with friends,

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Which brand should definately consider xiaohongshu
China Marketing Academy

Which Brand should definitely consider Xiaohongshu?

Which Brand should definitely consider Xiaohongshu? Compared to the relatively cold way of online shopping on e-commerce platforms, female consumers now prefer a more interactive and satisfactory experience as offered by the Xiaohongshu app. Through KOLs sharing products and recommendations on the platform, consumers feel a  greater sense of trust. This also bridges the gap

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Latest Post - Monthly Newsletter

China Marketing Newsletter - Nov 2022
Monthly Newsletter

China Marketing Insights Monthly Newsletter [November 2022]

China Marketing Insights Monthly Newsletter [November 2022] Hello There, Welcome to our November newsletter. We have worked on several insights reports – 1) 2022 China KOL Marketing Overview and Strategy– an excerpt from the report by Group M and Miaozhen on KOL marketing strategies; 2) 2022 China Basketball Consumption Trends and Insights – we highlighted

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china marketing newsletter october 2022
Monthly Newsletter

China Marketing Insights Monthly Newsletter [October 2022]

China Marketing Insights Monthly Newsletter [October 2022] Hello There, Welcome to our October newsletter. A new regulation “Provisions on the Administration of Internet Pop-Up Information Push Services” has been officially implemented since September 30, 2022.  In the latest regulatory updates that happen in China, we highlight the requirements internet pop-up information push services shall comply

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September 2022 Newsletter l OctoPlus Media
Monthly Newsletter

China Marketing Insights Monthly Newsletter [September 2022]

China Marketing Insights Monthly Newsletter [September 2022] Hello, Welcome to our September Newsletter. We bring the latest regulatory updates as it happens in China. “Measures for Security Assessment of Data Export” has been officially implemented since Sep 1, 2022. We break down the details as it impacts all overseas advertisers. Our research department has analysed 5 key

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Latest Post - China Marketing News

WeChat-Launches-WeChat-Search-Ads-Newest-WeChat-Ad-Targeting-Keywords-Search
China Marketing Updates

How to succeed with China Livestream Marketing for Ecommerce Brands (Myths Debunked)

How to succeed with China Livestream Marketing for Ecommerce Brands (Myths Debunked) The report from Azoya Consulting “9 Myths Brands Need To Know About Livestreaming in China” had summarized the Myths that helps ecommerce brand easier to succeed in China Livestreaming market. Myth 1: Should brand cover all China livestreaming platforms? The answer is NO.

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China Programmatic DSP Advertising Landscape | China Data Bank
China Media

China Programmatic DSP Advertising Landscape 2022

China Programmatic DSP Advertising Landscape 2022 Programmatic Ads in China: China consumers The ad marketplaces in China more of an emphasis on mobile devices because the Chinese audience is mainly mobile-first as they consumers significantly rely on smartphones in their daily lives for everything from social media browsing such as making online reservations, ordering food,

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China DSP Advertising - Programmatic media buying | OctoPlus Media China Data Bank (CDB)
China Media

China DSP Advertising – Programmatic Media Buying | China Data Bank

China DSP Advertising – Programmatic Media Buying | China Data Bank What is DSP? A Demand Side Platform (DSP) known as an automated ad buying platform where marketers and agencies go to buy digital ad inventory. Advertisers can take use of a wider ad inventory with DSPs to maximise their targeting of sizable audiences. The

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Latest Post - China Insights & Big Data

2022 China Maternity and Baby Industry User Insights
China Insights & Big Data

2022 China Maternity and Baby Industry User Insights

2022 China Maternity and Baby Industry User Insights With China’s latest policy in encouraging childbirth, the proportion of newborn second children in China has increased, which in turn has promoted the growth of the scale of the maternal and baby industry. Analysys and Baidu Marketing jointly released the “2022 Internet Maternity and Baby Industry User

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2022 China Enterprise Marketing Transformation Roadmap
China Insights & Big Data

2022 China Enterprise Marketing Transformation Roadmap

2022 China Enterprise Marketing Transformation Roadmap Marketing digitalization is an indispensable part of an enterprise’s digital strategy and an important part of the development of the digital economy. According to the China Academy of Information and Communications Technology (CAICT), the scale of China’s digital economy in 2021 has reached 45.5 trillion, accounting for 81.7% of

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2022 Xiaohongshu Marketing Trends
China Insights & Big Data

2022 Xiaohongshu Marketing Trends

2022 Xiaohongshu Marketing Trends Weiboyi published the “Marketing Trend of Xiaohongshu Platform” in 2022, which analyses the marketing value of Xiaohongshu, its launch trend, direction and recommendations in detail. Here is an overview of the highlights of the report: 1. Xiaohongshu users are heavily involved in content production, mostly young upper-class women, spreading to various

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Latest Post - China Media

China Programmatic DSP Advertising Landscape | China Data Bank
China Media

China Programmatic DSP Advertising Landscape 2022

China Programmatic DSP Advertising Landscape 2022 Programmatic Ads in China: China consumers The ad marketplaces in China more of an emphasis on mobile devices because the Chinese audience is mainly mobile-first as they consumers significantly rely on smartphones in their daily lives for everything from social media browsing such as making online reservations, ordering food,

Read More »
China DSP Advertising - Programmatic media buying | OctoPlus Media China Data Bank (CDB)
China Media

China DSP Advertising – Programmatic Media Buying | China Data Bank

China DSP Advertising – Programmatic Media Buying | China Data Bank What is DSP? A Demand Side Platform (DSP) known as an automated ad buying platform where marketers and agencies go to buy digital ad inventory. Advertisers can take use of a wider ad inventory with DSPs to maximise their targeting of sizable audiences. The

Read More »
Toutiao - Btyedance China News and Information Content Platform
China Media

Toutiao – Btyedance China News and Information Content Platform

Toutiao – Btyedance China News and Information Content Platform Toutiao is a news data mining and AI-based news recommendation aggregator platform, it recommends information to users from various media sources and provides service products that connect people and information. Toutiao was developed by Beijing ByteDance Technology Co., Ltd., founded by Zhang Yiming in March 2012,

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