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China Marketing Updates

All the updates that you need to know for China Marketing

China‘s network live-streaming marketing supervision is coming soon

Livestream selling is all the rage in China, but recently Chinese regulators are preparing to impose new regulations on the booming use of live streaming. It aims to form a long-term mechanism to rectify abuses such as sales of counterfeit products, false advertising and fake traffic volume.
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Angela Zhang’s first Douyin commercial Live-Streaming

Starry Asia Entertainment and us (OctoPlus Media) have just recently completed Angela Zhang’s first-ever live-streaming event and it has been a huge success. We were able to hit multiple milestones during the event. Our team has worked hard together and we were able to create a wonderful story together from the start to the end.
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New WeChat function – Fingertip Search

Recently, Tencent WeChat team officially launched a new search function called "fingertip search", which allow users press text, and search directly without leaving the WeChat interface.
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Douyin – The Chinese version of Tiktok

Douyin, the Chinese version of Tiktok, with more than 400 million DAU, it’s a leading short video app owned by ByteDance
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Hainan Travel Insights

Hainan has become a hot destination for travel this year. With gold-sand beaches, balmy weather & a tropical paradise it has always enjoyed a special status to attract the local domestic market.
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2020 XHS mid-year beauty industry report

In order to have a better insight into the beauty industry and understand the changes in the beauty industry in 2020, XHS and the international market research company Ipsos jointly published the latest Mid-Year beauty insights Report.
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Xiaohongshu – One of the Largest and Fastest Growing Social E-commerce apps in China

Xiaohongshu, also known as Little Red Book, It’s one of the largest and fastest growing social e-commerce apps in China, and unlike other e-commerce platforms, it started as a community where users can post product photos with reviews and tips for other users to read, comment, and save to their boards, It describes itself as...
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China Blocked the Live-Streaming of “Big Stomach king” in Fight Against Food Wastage

The behaviour of some food vloggers entails serious wastage of food in China. On August 13, Chinese state broadcaster CCTV criticised online eating programmes that show participants consuming an excessive volume of food, and even spitting out the food after eating, describing them as “an extreme example of food waste”. Chinese mainstream video media such...
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China’s Largest Travel Agency and an E-commerce Giant Join Forces to Expand Cooperation in Tourism and E-commerce

During the COVID-19 epidemic, cross-border cooperation has become one of the major expression of the transformation of the tourism market. Ctrip and JD.com signed a strategic cooperation agreement on August 16. The two parties will carry out all-round cooperation in user traffic, channel resources, cross-border marketing, business travel expansion, and e-commerce cooperation.
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The Octoplus team is passionate about creating innovative data-driven solutions that deliver.

Our founders have more than 10 years of experience in SEO, SEM and data analytics. Under their leadership, we have redefined the way that social media and influencer campaigns can be run to generate results for our clients.

Your one-stop digital marketing solution provider; we specialize in integrated marketing, branding, performance marketing and media relations.

Backed by our background in big data and marketing technologies, OctoPlus Media has successfully helped hundreds of companies improve the effectiveness of their marketing through AI technology.

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 Email bd@octoplusmedia.com