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China Marketing Updates

All the updates that you need to know for China Marketing

App of the month – Ctrip

Ctrip Travel is the world's leading online travel platform. It provides one-stop travel services from transportation tickets to hotels, and even tickets for scenic spots. The cumulative downloads of Ctrip's APP have exceeded 3 billion, and the ratio of male and female users is relatively balanced, with 50% under the age of 29. The consumption...
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Insights – 6.18 Douyin E-commerce trends

According to the statistics of the Feigua data platform "2021 Douyin 618 Good Things Festival", the volume of the Douyin 6.18 Good Things Festival in 2021 will be 36.04 billion, and the total live broadcast time will be 2,852 hours. Over 153 live broadcast room has a turnover of over 10 million yuan. The sales...
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Insights – 6.18 E-commerce sales

The 6.18 promotion is the last opportunity for merchants in the first half of the year. According to the analysis of Star Chart data, this year's merchants on various platforms have not only increased their subsidies and discounts and increased their scale, but also launched a variety of characteristic services such as list recommendation, pre-sale...
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Douyin Available On Desktop

Douyin, the Chinese version of TikTok, is now available on the desktop. On June 21, 2021, Douyin officially launched the internal beta of the web version, and its official website page has also been revised. The new version can watch videos, like, view comments and share videos.
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Xiaohongshu – Content seeding Strategy

Xiaohongshu has a high-quality, high-net-worth, active user group in China, with 450 million registered users. In addition to younger users, female users account for 78%. They have strong spending power. More than 90% of users habitually learn about product information in Xiaohongshu. The biggest attraction of Xiaohongshu is to seed product content to make consumers...
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Apple Search Ads in China

Finally! Apple Search Ads has arrived in mainland China! On June 22nd 2021 Apple announced the long-awaited launch of Search Ads on the Apple App Store in Mainland China. With around 22% China mobile market share, taking advantage of Apple Search Ads now being available is critical for any developer or marketer concentrating on the...
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Insights Report – 2021 Douyin E-commerce

In 2020, online consumer demand grew rapidly, and Douyin e-commerce has become a hot spot in the industry. Douyin e-commerce has triggered the massive consumption demand of more than 600 million daily active users, realizing efficient conversion from user interest to consumption realization.
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E-commerce SEO – Taobao search result Optimization

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is a critical necessity for e-commerce as it will grow your sales. Your products need to rank higher than your competitors, and they need to display the right...
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CSEO for Tmall/Taobao

Content Search Engine Optimization or CSEO is a marketing solution whereby articles about a product or service are promoted via search optimizing on major search engines. Instead of direct advertising promotion, content on Taobao series is positioned as "consumer media" and "consumer community." The content depends more on high-quality channels, such as good products, short...
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