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China Marketing Updates

All the updates that you need to know for China Marketing

App of the month – Jessica’s Secret

Jessica’s Secret is a price comparison APP for tourism shopping that founded by Jessica’s Group. Jessica’s Secret provides real-time price information of over 900 shopping malls and duty-free shops from 60 countries. The APP act as the bridge between travel retail and Chinese market, total APP user as of 2019 is nearly 1.4 million with...
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2021 Update to China Advertising law

Chinese talk show host/actor/comedian Li Dan was fined 8.7 billion for improper use of words. Li Dan wrote in the ad copy: "A device that allows women to easily lie down and win the workplace." Because of this slogan, Li Dan was supervised by Beijing Haidian Market to comment on it as a “typical case...
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Insights Report – Douyin Conversion Analysis

Kantar Consumer Index recently released a report on the conversion rate of short video advertisements on Douyin and invited advertisers including beauty, alcohol, and daily cosmetics to conduct research based on historical placement cases. Starting from consumers, this data measures the impact of different platforms and advertising forms on consumers' omnichannel buying behaviour, and then...
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China Regulation – Personal Information Protection Law (PIPL)

This is part of ongoing series of articles covering the recent changes in policy & regulation that will impact how companies do business in China. Last month we covered Anti-monopoly, this month we will be talking about PIPL - Personal Information Protection Law.
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Insights Report – China Internet Report 2021

The China Internet Network Information Center (CNNIC) released the 48th Statistical Report on Internet Development in China on Aug 27. As of June 2021, the number of China's internet users surpassed 1 billion, up by 21.75 million since December 2020, and the internet availability rate reached 71.6% in the country. With over one billion internet...
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App of the month – MaFengWo

MaFengWo (马蜂窝) is the leading travel & leisure platform in China. Initially they started as a platform to share information about travel but went to establish as OTA later. Users on the platform share their journeys, travel tips, itineraries, recommendations, and feedback with other users on the platform.
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Insights of WeChat Luxury Brands 2021

“The WeChat Luxury Index 2021” by DLG and JINGdigital provides insights based on non-public data to allow luxury brands to benchmark their performance in the industry. WeChat is a social messaging and media platform launched in 2011, expanded the range of service from payments to e-commerce solutions.
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China Tech Crackdown – Anti-monopoly Fines

In recent weeks, China has been enacting several new laws to protect sensitive data, prevent misuse of personal information & reign in anti monopolistic behaviour.
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Tourism Mini-Program Marketing

With the improvement of the quality of life and the upgrading of consumption, China has become the world's largest source of outbound tourists. For Chinese consumers, smartphones are almost an indispensable tool in daily life, and they are frequently used during travel.
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