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China Marketing Updates

All the updates that you need to know for China Marketing

App of the month – Weibo

Sina Weibo is the first open Social Media platform in China, with over 511 million MAU (Till Sep 2020), an increase of approximately 14 million over the same period last year. Approximately 94% are mobile users. Advertising and marketing revenue was US$416.7 million, a year-on-year increase of 1%. It is where netizens, celebrities, the government,...
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Alimama-Insights into online consumption of luxury goods

In the luxury consumer market, 74% of people with medium and high spending power potential are entry-level consumers with slightly lower purchasing power. Luxury goods purchased by these group of consumers is done beyond their means and are fans of fashion and entertainment.
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Bilibili Vs Douyin Vs Kuaishou – Key Comparison

As live streaming & video consumption has increased dramatically, we see 3 apps as clear front runners in this space. In this blog post, we compare & explain the 3 different apps.
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The ever expanding ecosystem of WeChat mini-program

The WeChat mini-program team announced that the average annual DAU of mini-program exceeded 400 million in 2020, and the annual cumulative transaction volume increased by more than 100%. The mini-Programs have given full play to the value of epidemic prevention in the last year.
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Getui-2021 Spring Festival travel data report

China government was very cautious and discouraged travel during the long festive  holiday, and recommend to spend the Spring Festival and enjoy traditional Chinese culture in the cities where they work to avoid the spread of COVID-19. Getui big data observed and analyzed the population traffic in major cities during the Spring Festival with the...
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App of the month – Meitu Xiuxiu

Meitu Xiuxiu is currently one of the most popular image processing software in the world and a new social platform positioned to  "Create My Lifestyle". Meitu Xiuxiu marked its 10 year journey recently from the launch of the online version in 2008 to the mobile app in 2011, It has also witnessed and led the...
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2021 China Digital Marketing Trends

A China Digital Marketing Trends 2021 report is was recently released by the Miaozhen Academy of Marketing Science (MAMS), the Global Digital Marketing Summit (GDMS), and Media 360. The report was a forecast on China’s marketing trends and investments  in 2021 with the objective of helping advertisers and industry partners in planning their digital marketing...
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Blind Box Marketing

Blind box marketing refers to the use of randomized and probabilistic sales methods to arouse curiosity or even gambling psychology that causes addiction, thus creating irrational consumption, especially when it involves "limited edition" products. Blind box marketing helps businesses in achieving multiple  goals, including stimulating transaction conversion, improving re-purchase rate, increasing unit price, inventory clearance,...
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Tmall opens online Global Liquor Pub for sample size trial at 1RMB

Tmall Global officially launched the "Taste First, Buy Later" service on January 28. Consumers can pre-order a sample of wine for 1 RMB and make a decision to purchase after tasting. The purpose of this service is to make it easier for consumers to purchase imported wine. Martell Brandy, Granville 12 years whiskey and so...
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