UnionPay has rich and actual offline transaction data

There are many high-quality dimensions of audience tags we can use for smart digital marketing, such as:

Portrait

• Demographics – Gender, age, residence
• Asset – Income, card level, have a house, house score, car, car brand, car level…

Consumption

• Consumption index – Composite consumption index, overseas consumption index, consumption index in weekday & weekends, etc.
• Luxury – Luxury category preference, brand loyalty, brand level preference, luxury expenditure activity, etc.
• Car – Vehicle brand preference, brand nationality, owned car level, vehicle consumption level preference, etc.

Vertical

• Catering – Cuisine preference, weekend cuisine preference, F&B brand preference, restaurant level preference, etc.
• Maternal and infant – Maternal and child category preference, maternal and child brand preference, consumption level, early childhood education preference, children’s entertainment brand preference, etc.
• Decoration – Decoration stage, brand preference, building material brand preference, furniture brand preference, etc.
• Hotel – Hotel brand preference, five-star hotel consumption, four-star hotel consumption, hotel consumption activity, working day hotel consumption level, non-working day hotel consumption level, etc.

Interest

• Behaviour – Entertainment, Maternal and child, food, social, travel, business and learning, finance, home decoration, luxury, retail, electronics, etc.