UnionPay (Chinese: 银联; pinyin: Yínlián), also known as China UnionPay (Chinese: 中国银联; pinyin: Zhōngguó Yínlián) is the largest card payment organisation in the world offering mobile and online payments based on the total value of payment transactions, ahead of Visa and Master (due to the massive usages of Chinese). There are a total of 6.6 billion UnionPay cards and 900 million cardholders in the world, covering 170 countries with 120 million daily transactions. 99% of the cardholders are Chinese.
Driven by data integration and artificial intelligence, we work with UnionPay’s smart data and marketing subsidiary to provide industry-leading marketing solution in fields of retailing, hotel, tourism, auto, airline and finance, which has highly increased the data use efficiency of many enterprises.
UnionPay has rich and actual offline transaction data
There are many high-quality dimensions of audience tags we can use for smart digital marketing, such as:
With programmatic DSP, marketing display banners can reach most of the top publishers in China, such as Baidu, Tencent, Toutiao, 360 etc. It can deliver more than one billion ad traffic per day.
Contact OctoPlus Media if you would like to leverage this powerful audience data source to boost your China marketing. We can build customized audience tags for your industry and draw valuable business insights out of it.
Besides UnionPay Big Data, we have many other exciting data partners in China. Let us know your business objectives so we could provide a tailor-made targeting strategy for you!
OctoPlus Team has a collection of technical, data-driven and creative experts who have the passion to deliver ideas that work.
Our founders are all from 10 years SEO SEM and Data Analytics background, that’s why we revamped how social media and influencer campaign is done and added Result Driven foundation to all the campaigns we carried out.
We are a one-stop digital marketing solution provider, which focused on integrated marketing, branding, performance marketing and media relations.
With years of experience in big data and marketing technology, OctoPlus Media has successfully served hundreds of companies through AI technology to improve marketing effectiveness solutions.
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It’s a team with one single shared goal, which is our client’s success.
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