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SHENMA: 4# Ranking China Search Engine, Subsidiary of Alibaba


What is Shenma?

Shenma | OctoPlus media

Shenma is a joint venture between UC Web and Alibaba (the “A” in BAT) and comes preinstalled with UC web browser, one of the most popular browsers in China.

Shenma is a mobile-only search engine, which advertised itself as the “experts in mobile search” and positioned itself as something different – a hybrid search engine & app store. Because of its affiliation with Alibaba, the search results can include direct links to product pages on Taobao and Tmall, which is a distinct advantage over other search engines.


  • Daily Users: 120 million
  • Cover 80% of mobile netizens in China
  • Average search duration: 90 minutes
  • 65% of the users spend over RMB 5,000 on Taobao

Ad Format:

  • Shenma Paid Search
Shenma Paid Search Ad | OctoPlus Media

Ad Format:

  • Mobile Brand Zone
Shenma Mobile Brand Zone

Ad Format:

  • Mobile Brand Zone with app download
Shenma Brand Zone with App Download

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