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What is Sogou?

China Search Engine - Sogou l OctoPlus Media

Sogou, translates as “searching dog”, is a Chinese search engine that was launched back in the year of 2004, and is currently the second-largest search engine in China. As of 2021 May, Sogou holds around 20.14% market share, behind Baidu.


  • Monthly Active Users: 506 million
  • Market share in mobile search in China: 18.5%
  • Market share of PC input software: 98.5%
  • Market share of mobile input software: 70.9%
Sogou Market Share l OctoPlus Media

Sogou has the unique advantage of integrating social content from QQ and WeChat into their search engine results, whereas those contents are not available to the other search engines. This puts Sogou in a unique position to attract social media savvy locals and provide an abundance of search results. On the other hand, all QQ browsers also use Sogou as their default search engine.

Sogou has leveraged their most popular Chinese input software, Sougou Pinyin and allow brands to feature customizable widgets with product images and links where users can type in a brand’s name, offering brands direct visibility to the users.

Ad Format:

  • Sogou Brand Zone
Sogou Brand Zone l OctoPlus Media
  • Sogou Paid Search Ads
Sogou Paid Search Ads l OctoPlus Media
  • Sogou Pinyin – PC & Mobile input banner ads

When users type in certain keywords, the banner ads will be triggered, as seen from below:

Ranked at top 3 app with more than 400 million of daily active users, it provides brands with opportunity for brand exposure, as well as instant call-to-action to attract potential customers.

We are a team of experts

The Octoplus team is passionate about creating innovative data-driven solutions that deliver.

Our founders have more than 10 years of experience in SEO, SEM and data analytics. Under their leadership, we have redefined the way that social media and influencer campaigns can be run to generate results for our clients.

Your one-stop digital marketing solution provider; we specialize in integrated marketing, branding, performance marketing and media relations.

Backed by our background in big data and marketing technologies, OctoPlus Media has successfully helped hundreds of companies improve the effectiveness of their marketing through AI technology.

Feel free to talk to us

Talk to our team.

It’s a team with one single shared goal, which is our client’s success. 

Deliver results for your business now. 

 Email bd@octoplusmedia.com