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SEM & SEO Solutions

Comprehensive Marketing Strategy takes you to the next level

seo - tablet

Keep up with China Search Engine algorithm changes,
implement powerful SEM & SEO strategy to help you rank above your competition and boost your organic website traffic, leads and sales.

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SEM & SEO :

are two different marketing channels that businesses can use to reach their target audiences on search engines such as Baidu & Search 360

SEM

paid search strategies to gain more visibility in the SERPs (Search Engine Result Pages) and more traffic to their website. 

China SEO
China SEM

SEO

paid search strategies to gain more visibility in the SERPs (Search Engine Result Pages) and more traffic to their website. 

SEO & SEM :

are two different marketing channels that businesses can use to reach their target audiences on search engines such as Baidu & Search 360

SEM

paid search strategies to gain more visibility in the SERPs (Search Engine Result Pages) and more traffic to their website. 

China SEM

Generate ROI with China Search Engine

SEO

paid search strategies to gain more visibility in the SERPs (Search Engine Result Pages) and more traffic to their website. 

China SEO

Grow organic traffic in China Search Engine

Generate ROI with China Search Engine

Grow organic traffic in China Search Engine

Our Core Services

OctoPlus 360° Search Marketing Matrix : SEM+SEO

OctoPlus Media provides 360° SEARCH MARKETING MATRIX across DIFFERENT MEDIAS in China
to help to grow and expand your business in China digitally. Including Social Media, Applications and etc.

baidu

Baidu SEM

No.1 Search Engine in China, Baidu has more than 500 million users in China. Launching your Organic and Paid presence on Baidu is definitely crucial for breaking into China market.

sogou

Search 360 & Sogou SEM

Top3 Chinese Search Engine, efficient way to drive traffic to your Chinese website

toutiao

Toutiao SEM

Full path user search experience – search keywords, click to view the content and download or fill up form for lead generation!

douyin

Douyin/TikTok SEM

Captivate audience with sight, sound and motion in DouYin/TikTok feed.



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Website SEO

Rank your website on Baidu 1st page , drive direct sales traffic to your website and increase transactions

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WOM CSEO

Be on top for word of mouth, micro influencer reviews, rank first of KOL product seeding, news and website

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Social SSO

Xiaohongshu, WeChat, Zhihu, Weibo SEO. Rank your social WOM and KOL campaign on top!

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APP SEO

Rank your APP on top of IOS and Android APP store. APP Store guaranteed ranking (Pos 1 - 3)

Our Core Services

OctoPlus 360° Search Marketing Matrix : SEM+SEO

OctoPlus Media provide 360° SEARCH MARKETING MATRIX across DIFFERENT MEDIAS in China
to help to grow and expend your business in China digitally. Including Social Media, Applications and etc.

baidu

Baidu SEM

No.1 Search Engine in China, Baidu has more than 500 million users in China. Launching your Organic and Paid presence on Baidu is definitely crucial for breaking into China market.

sogou

Search 360 & Sogou SEM

Top3 Chinese Search Engine, efficient way to drive traffic to your Chinese website

toutiao

Toutiao SEM

Full path user search experience – search keywords, click to view the content and download or fill up form for lead generation!

douyin

Douyin/TikTok SEM

Captivate audience with sight, sound and motion in DouYin/TikTok feed.



icon

Website SEO

Rank your website on Baidu 1st page , drive direct sales traffic to your website and increase transactions

icon

WOM CSEO

Be on top for word of mouth, micro influencer reviews, rank first of KOL product seeding, news and website

icon

Social SSO

Xiaohongshu, WeChat, Zhihu, Weibo SEO. Rank your social WOM and KOL campaign on top!

icon

APP SEO

Rank your APP on top of IOS and Android APP store. APP Store guaranteed ranking (Pos 1 - 3)

China Search Engine Platforms

With our pool of influencers, news portal syndication, complex proprietary in-house algorithms we ensure high visibility on the FIRST PAGE of search results organically !

Baidu SEM – Keyword Search

Baidu keyword search service covers 95% of Chinese netizens and is the largest Chinese search engine.

baidu logo
360 Search

360 Search

360 Search, also known as Haosou, is the third largest search engine in China. Its company, Qihoo 360 is a Chinese cyber security company founded in the year of 2005. Qihoo 360 is the largest internet security company in China with internet security ecosystem, from PC & mobile anti-virus software, browser, app store and search engine. The 360 free anti-virus software is the most popular and trusted anti-virus software in China.

In terms of competitiveness, the competition level is lower on 360 Search, as compared to other search engines. Consequently, advertiser can expect a lower cost per click and better ROI. 360 Search also offers open data resource to help advertisers to understand the search trend in the market.

The competition level is lower on 360, consequently, you can expect the lower cost per click and better ROI comparing with Baidu. Moreover, 360 Search also offers open data resource to help advertisers to understand the search trend in the market.

Sogou

Sogou is a Chinese search engine that was launched back in the year of 2004, and is currently the second-largest search engine in China. As of 2021 May, Sogou holds around 20.14% market share, behind Baidu.

Sogou has the unique advantage of integrating social content from QQ and WeChat into their search engine results, whereas those contents are not available to the other search engines. This puts Sogou in a unique position to attract social media savvy locals and provide an abundance of search results. On the other hand, all QQ browsers also use Sogou as their default search engine.

Sogou has leveraged their most popular Chinese input software, Sougou Pinyin and allow brands to feature customizable widgets with product images and links where users can type in a brand’s name, offering brands direct visibility to the users.

sogou

China Search Engine Platforms

With our pool of influencers, news portal syndication, complex proprietary in-house algorithms we ensure high visibility on the FIRST PAGE of search results organically !

baidu logo
Baidu SEM

Baidu SEM – Keyword Search

Baidu keyword search service covers 95% of Chinese netizens and is the largest Chinese search engine.

360 Search
360 Search

360 Search

360 Search, also known as Haosou, is the third largest search engine in China. Its company, Qihoo 360 is a Chinese cyber security company founded in the year of 2005. Qihoo 360 is the largest internet security company in China with internet security ecosystem, from PC & mobile anti-virus software, browser, app store and search engine. The 360 free anti-virus software is the most popular and trusted anti-virus software in China.

In terms of competitiveness, the competition level is lower on 360 Search, as compared to other search engines. Consequently, advertiser can expect a lower cost per click and better ROI. 360 Search also offers open data resource to help advertisers to understand the search trend in the market.

The competition level is lower on 360, consequently, you can expect the lower cost per click and better ROI comparing with Baidu. Moreover, 360 Search also offers open data resource to help advertisers to understand the search trend in the market.

sogou
Sogou SEM

Sogou

Sogou is a Chinese search engine that was launched back in the year of 2004, and is currently the second-largest search engine in China. As of 2021 May, Sogou holds around 20.14% market share, behind Baidu.

Sogou has the unique advantage of integrating social content from QQ and WeChat into their search engine results, whereas those contents are not available to the other search engines. This puts Sogou in a unique position to attract social media savvy locals and provide an abundance of search results. On the other hand, all QQ browsers also use Sogou as their default search engine.

Sogou has leveraged their most popular Chinese input software, Sougou Pinyin and allow brands to feature customizable widgets with product images and links where users can type in a brand’s name, offering brands direct visibility to the users.

douyin-logo

Douyin

Douyin, the Chinese version of Tiktok, with more than 400 million DAU, it’s a leading short video app owned by ByteDance. In reality, TikTok and Douyin are two separate apps for different markets; Douyin is for China launched in 2016 while TikTok for English speaking markets, launched in 2017. The app has powerful editing capabilities and enables users to add music, effects to their videos in order to make them more interesting creative, and help record beautiful moments in their lives, which are popular among young people.

It reflects a more competitive scene in the Chinese market, encompassing ecommerce, gaming and livestreaming in addition to short video. In the domestic market, Douyin’s livestreaming and short-video campaigns are becoming a trendy battlefield for brands.

douyin china market

Toutiao

Toutiao SEM

Toutiao (Literal meaning: Headlines) or Jinri Toutiao (Literal meaning: Today’s Headlines) is the leading integrated information platform in China today. It allows hundreds of millions of Chinese netizens to understand what is happening in the world, and also allows advertisers to be known by more consumers. It is a superb content platform that recommends information to users through artificial intelligence technology. From information to knowledge, the value of Toutiao continues to increase. In addition to following top news through Toutiao, users can also gain knowledge through it.

Toutiao brings together many domestic high-quality PUGC content, which is highly favorable by users, including CCTV, Xinhua, People’s Daily, etc. to deliver high-quality content here; and Xiaomi’s founder: Lei Jun, famous political commentator: Chiu Yi, well-known publisher: Hong Huang, etc. also read and share interesting news here.

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Our Successful Cases

CDF Duty Free case study - WeSales
0 %
Online Sales Increment

Catch up the market changes and quickly develop your cross-border e-commerce business when your competitors are still in the traditional business model.

360 Search

With well planned account structure and continuous optimization, we have lowered the CPA by 120% and more. Also expanded SEM to Spain and many new rising countries.

hktdc-landing page

Refinement attracts the target users that the brand wants to find. User repurchase rate is good; churn rate has reduced to a low level.

Lotte Duty Free case study WeSales
0 %
Online Sales Increment

Lotte’s cross-border e-commerce platform successfully inspired the target audience by providing highvalue experience through the upgrade of their digital.

china seo - 360

With well planned account structure and continuous optimization, we have lowered the CPA by 120% and more. Also expanded SEM to Spain and many new rising countries.

Toutiao ad - GMAC

Specialized in targeting audience based on keywords like GMAT, overseas study, global master programme, master education application and other generic terms. ​

Douyin SEM - HKTDC

Leverage hottest short-video platform – Douyin to create brand awareness and attract quality audience.​ Create high-quality creative short video to promote their upgraded HKTDC sourcing platform.​ Establish a high-quality campaign structure on Douyin

HKTDC Baidu search

Successfully pull buyers and suppliers from offline to online , refine and attracts the targeted groups which set by the advertiser.

Klook baidu search

Analyze products under the brand, and select exquisite niche place for subdivisions, and products with competitive prices and special barriers as target placement

Loretta

Maintain the brand content exposure in the top 8 position and achieve 1+1>2 by complementing with CSEO service.​

360 Search

With well planned account structure and continuous optimization, we have lowered the CPA by 120% and more. Also expanded SEM to Spain and many new rising countries.

hktdc-landing page

Refinement attracts the target users that the brand wants to find. User repurchase rate is good; churn rate has reduced to a low level.

Discover More Case Studies

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Success Campaigns and Counting

Trusted by the best in different business industries

OctoPlus Media, your one-stop digital marketing solution provider;  
we have more than 10 years of experience in SEM, SEO and data analytics.
We had successfully helped hundreds of companies improve the effectiveness of
their marketing through AI technology. 

Discover More Case Studies

0

Success Campaigns and Counting

Trusted by the best in different business industries

OctoPlus Media, your one-stop digital marketing solution provider;  
we have more than 10 years of experience in SEM, SEO and data analytics.
We had successfully helped hundreds of companies improve the effectiveness of
their marketing through AI technology. 

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*A Preview Of Our Handbook

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