SEM & SEO Solutions
Comprehensive Marketing Strategy takes you to the next level
Keep up with China Search Engine algorithm changes,
implement powerful SEM & SEO strategy to help you rank above your competition and boost your organic website traffic, leads and sales.
- Drive a higher amount of relevant and QUALITY TRAFFIC
- BOOST the visibility of your business website
- DEEPER understanding of your audience
- Use KEYWORD to target your specific audience
SEM & SEO :
are two different marketing channels that businesses can use to reach their target audiences on search engines such as Baidu & Search 360
SEM
paid search strategies to gain more visibility in the SERPs (Search Engine Result Pages) and more traffic to their website.
SEO
paid search strategies to gain more visibility in the SERPs (Search Engine Result Pages) and more traffic to their website.
SEO & SEM :
are two different marketing channels that businesses can use to reach their target audiences on search engines such as Baidu & Search 360
SEM
paid search strategies to gain more visibility in the SERPs (Search Engine Result Pages) and more traffic to their website.
Generate ROI with China Search Engine
- Drive more people to your business website with search engine platforms
- Ads optimize your campaigns and expand your customer base
- Turn every click into ROI for your business
SEO
paid search strategies to gain more visibility in the SERPs (Search Engine Result Pages) and more traffic to their website.
Grow organic traffic in China Search Engine
- Make your business discoverable with every search
- Campaign optimization for better results
- Improve your business website on search engine ranking
Generate ROI with China Search Engine
- Drive more people to your business website with search engine platforms
- Ads optimize your campaigns and expand your customer base
- Turn every click into ROI for your business
Grow organic traffic in China Search Engine
- Make your business discoverable with every search
- Campaign optimization for better results
- Improve your business website on search engine ranking
Our Core Services
OctoPlus 360° Search Marketing Matrix : SEM+SEO
OctoPlus Media provides 360° SEARCH MARKETING MATRIX across DIFFERENT MEDIAS in China
to help to grow and expand your business in China digitally. Including Social Media, Applications and etc.
Baidu SEM
No.1 Search Engine in China, Baidu has more than 500 million users in China. Launching your Organic and Paid presence on Baidu is definitely crucial for breaking into China market.
Search 360 & Sogou SEM
Top3 Chinese Search Engine, efficient way to drive traffic to your Chinese website
Toutiao SEM
Full path user search experience – search keywords, click to view the content and download or fill up form for lead generation!
Douyin/TikTok SEM
Captivate audience with sight, sound and motion in DouYin/TikTok feed.
Website SEO
Rank your website on Baidu 1st page , drive direct sales traffic to your website and increase transactions
WOM CSEO
Be on top for word of mouth, micro influencer reviews, rank first of KOL product seeding, news and website
Social SSO
Xiaohongshu, WeChat, Zhihu, Weibo SEO. Rank your social WOM and KOL campaign on top!
APP SEO
Rank your APP on top of IOS and Android APP store. APP Store guaranteed ranking (Pos 1 - 3)
Our Core Services
OctoPlus 360° Search Marketing Matrix : SEM+SEO
OctoPlus Media provide 360° SEARCH MARKETING MATRIX across DIFFERENT MEDIAS in China
to help to grow and expend your business in China digitally. Including Social Media, Applications and etc.
Baidu SEM
No.1 Search Engine in China, Baidu has more than 500 million users in China. Launching your Organic and Paid presence on Baidu is definitely crucial for breaking into China market.
Search 360 & Sogou SEM
Top3 Chinese Search Engine, efficient way to drive traffic to your Chinese website
Toutiao SEM
Full path user search experience – search keywords, click to view the content and download or fill up form for lead generation!
Douyin/TikTok SEM
Captivate audience with sight, sound and motion in DouYin/TikTok feed.
Website SEO
Rank your website on Baidu 1st page , drive direct sales traffic to your website and increase transactions
WOM CSEO
Be on top for word of mouth, micro influencer reviews, rank first of KOL product seeding, news and website
Social SSO
Xiaohongshu, WeChat, Zhihu, Weibo SEO. Rank your social WOM and KOL campaign on top!
APP SEO
Rank your APP on top of IOS and Android APP store. APP Store guaranteed ranking (Pos 1 - 3)
China Search Engine Platforms
With our pool of influencers, news portal syndication, complex proprietary in-house algorithms we ensure high visibility on the FIRST PAGE of search results organically !
Baidu SEM – Keyword Search
Baidu keyword search service covers 95% of Chinese netizens and is the largest Chinese search engine.
- The following are the characteristics of Baidu SEM:
- Support display on PC and mobile
- The search results are displayed on the first page to reach potential users quickly
- Support multiple styles – text, image, image group, lists, videos, download formats
- Paid model – CPC (Cost Per Click)
- Payment mechanism – pay according to performance keywords
- AD placement – the first page on the computer, marked with “Ads”, the bottom of search results on the computer, etc
-
"Optimization" - Monthly update based on seasonal products/ festive/ sale etc.
- Try with different kind of brand zone ad to enhance performance
360 Search
360 Search, also known as Haosou, is the third largest search engine in China. Its company, Qihoo 360 is a Chinese cyber security company founded in the year of 2005. Qihoo 360 is the largest internet security company in China with internet security ecosystem, from PC & mobile anti-virus software, browser, app store and search engine. The 360 free anti-virus software is the most popular and trusted anti-virus software in China.
In terms of competitiveness, the competition level is lower on 360 Search, as compared to other search engines. Consequently, advertiser can expect a lower cost per click and better ROI. 360 Search also offers open data resource to help advertisers to understand the search trend in the market.
The competition level is lower on 360, consequently, you can expect the lower cost per click and better ROI comparing with Baidu. Moreover, 360 Search also offers open data resource to help advertisers to understand the search trend in the market.
- Less complicated PPC advertising account opening process
- Cheaper CPC
- Better ROI
- Free market trend tool – 360 Index
Sogou
Sogou is a Chinese search engine that was launched back in the year of 2004, and is currently the second-largest search engine in China. As of 2021 May, Sogou holds around 20.14% market share, behind Baidu.
Sogou has the unique advantage of integrating social content from QQ and WeChat into their search engine results, whereas those contents are not available to the other search engines. This puts Sogou in a unique position to attract social media savvy locals and provide an abundance of search results. On the other hand, all QQ browsers also use Sogou as their default search engine.
Sogou has leveraged their most popular Chinese input software, Sougou Pinyin and allow brands to feature customizable widgets with product images and links where users can type in a brand’s name, offering brands direct visibility to the users.
- Sogou Products beyond Search
- Sogou Pinyin – a Chinese input editor
- Sogou Browser – with “dual-core” techniques
- Sogou Voice Recognition Technology
- Smartwatches – with GPS positioning
China Search Engine Platforms
With our pool of influencers, news portal syndication, complex proprietary in-house algorithms we ensure high visibility on the FIRST PAGE of search results organically !
Baidu SEM – Keyword Search
Baidu keyword search service covers 95% of Chinese netizens and is the largest Chinese search engine.
- This is a list item
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- Paid model – CPC (Cost Per Click)
- Payment mechanism – pay according to performance keywords
- Not to mention about this one
- Support display on PC and mobile The search results are displayed on the first page to reach potential users quickly
- Support multiple styles – text, image, image group, lists, videos, download formats
360 Search
360 Search, also known as Haosou, is the third largest search engine in China. Its company, Qihoo 360 is a Chinese cyber security company founded in the year of 2005. Qihoo 360 is the largest internet security company in China with internet security ecosystem, from PC & mobile anti-virus software, browser, app store and search engine. The 360 free anti-virus software is the most popular and trusted anti-virus software in China.
In terms of competitiveness, the competition level is lower on 360 Search, as compared to other search engines. Consequently, advertiser can expect a lower cost per click and better ROI. 360 Search also offers open data resource to help advertisers to understand the search trend in the market.
The competition level is lower on 360, consequently, you can expect the lower cost per click and better ROI comparing with Baidu. Moreover, 360 Search also offers open data resource to help advertisers to understand the search trend in the market.
- Less complicated PPC advertising account opening process
- Cheaper CPC
- Better ROI
- Free market trend tool – 360 Index
Sogou
Sogou is a Chinese search engine that was launched back in the year of 2004, and is currently the second-largest search engine in China. As of 2021 May, Sogou holds around 20.14% market share, behind Baidu.
Sogou has the unique advantage of integrating social content from QQ and WeChat into their search engine results, whereas those contents are not available to the other search engines. This puts Sogou in a unique position to attract social media savvy locals and provide an abundance of search results. On the other hand, all QQ browsers also use Sogou as their default search engine.
Sogou has leveraged their most popular Chinese input software, Sougou Pinyin and allow brands to feature customizable widgets with product images and links where users can type in a brand’s name, offering brands direct visibility to the users.
- Sogou Products beyond Search
- Sogou Pinyin – a Chinese input editor
- Sogou Browser – with “dual-core”techniques
- Sogou Voice Recognition Technology
- Smartwatches – with GPS positioning
Douyin
Douyin, the Chinese version of Tiktok, with more than 400 million DAU, it’s a leading short video app owned by ByteDance. In reality, TikTok and Douyin are two separate apps for different markets; Douyin is for China launched in 2016 while TikTok for English speaking markets, launched in 2017. The app has powerful editing capabilities and enables users to add music, effects to their videos in order to make them more interesting creative, and help record beautiful moments in their lives, which are popular among young people.
It reflects a more competitive scene in the Chinese market, encompassing ecommerce, gaming and livestreaming in addition to short video. In the domestic market, Douyin’s livestreaming and short-video campaigns are becoming a trendy battlefield for brands.
- DAU: 400 million+
- Average daily opens per user: 23 times
- Average daily time spent per user: 69 mins
Toutiao
Toutiao (Literal meaning: Headlines) or Jinri Toutiao (Literal meaning: Today’s Headlines) is the leading integrated information platform in China today. It allows hundreds of millions of Chinese netizens to understand what is happening in the world, and also allows advertisers to be known by more consumers. It is a superb content platform that recommends information to users through artificial intelligence technology. From information to knowledge, the value of Toutiao continues to increase. In addition to following top news through Toutiao, users can also gain knowledge through it.
Toutiao brings together many domestic high-quality PUGC content, which is highly favorable by users, including CCTV, Xinhua, People’s Daily, etc. to deliver high-quality content here; and Xiaomi’s founder: Lei Jun, famous political commentator: Chiu Yi, well-known publisher: Hong Huang, etc. also read and share interesting news here.
- 1. Search icon to search keywords on every content page
- 2. Search bar on top is always refreshed with the hot topics, as well as the historical search records, estimated searched and recommended topics
- 3. Connecting search and native by displaying the news feeds and recommendations that are related to users' searches through AI
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Our Successful Cases
Catch up the market changes and quickly develop your cross-border e-commerce business when your competitors are still in the traditional business model.
With well planned account structure and continuous optimization, we have lowered the CPA by 120% and more. Also expanded SEM to Spain and many new rising countries.
Refinement attracts the target users that the brand wants to find. User repurchase rate is good; churn rate has reduced to a low level.
Lotte’s cross-border e-commerce platform successfully inspired the target audience by providing highvalue experience through the upgrade of their digital.
With well planned account structure and continuous optimization, we have lowered the CPA by 120% and more. Also expanded SEM to Spain and many new rising countries.
Specialized in targeting audience based on keywords like GMAT, overseas study, global master programme, master education application and other generic terms.
Leverage hottest short-video platform – Douyin to create brand awareness and attract quality audience. Create high-quality creative short video to promote their upgraded HKTDC sourcing platform. Establish a high-quality campaign structure on Douyin
Successfully pull buyers and suppliers from offline to online , refine and attracts the targeted groups which set by the advertiser.
Analyze products under the brand, and select exquisite niche place for subdivisions, and products with competitive prices and special barriers as target placement
Maintain the brand content exposure in the top 8 position and achieve 1+1>2 by complementing with CSEO service.
With well planned account structure and continuous optimization, we have lowered the CPA by 120% and more. Also expanded SEM to Spain and many new rising countries.
Refinement attracts the target users that the brand wants to find. User repurchase rate is good; churn rate has reduced to a low level.
Discover More Case Studies
Success Campaigns and Counting
Trusted by the best in different business industries
OctoPlus Media, your one-stop digital marketing solution provider;
we have more than 10 years of experience in SEM, SEO and data analytics.
We had successfully helped hundreds of companies improve the effectiveness of
their marketing through AI technology.
Discover More Case Studies
Success Campaigns and Counting
Trusted by the best in different business industries
OctoPlus Media, your one-stop digital marketing solution provider;
we have more than 10 years of experience in SEM, SEO and data analytics.
We had successfully helped hundreds of companies improve the effectiveness of
their marketing through AI technology.
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OctoPlus Media Curated Content for China Marketing Education
Discover the China market and Integrate with marketers to make better decisions and devise better marketing programs
The Complete China
Advertising Handbook (2023 Guide)
*A Preview Of Our Handbook
- Introduction of Digital Advertising in China
- Marketing Ideas & Programmatic Advertising
- 400+ Pages of Highly Curated Details
- 100+ App Details & Advertising Options
- Multiple Digital Marketing Insight Reports & App Index
The Complete China
Programmatic Advertising
Guidebook (150pages)
*A Preview Of Our Handbook
- Complete Guide to Programmatic Advertising
- Data sharing on Chinese market behavior
- 150+ Pages of Top DSPs Data and Information
The Complete China
Advertising Handbook (2022 Guide)
*A Preview Of Our Handbook
- Introduction of Digital Advertising in China
- Marketing Ideas & Programmatic Advertising
- 400+ Pages of Highly Curated Details
- 100+ App Details & Advertising Options
- Multiple Digital Marketing Insight Reports & App Index
The Complete China
Programmatic Advertising
Guidebook (150pages)
*A Preview Of Our Handbook
- Complete Guide to Programmatic Advertising
- Data sharing on Chinese market behavior
- 150+ Pages of Top DSPs Data and Information
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