China's Smart Home Screen Content White Paper: touch as king, smart screen will become a super traffic entrance
【Posted on: 2020 February】
Smart screen activation growth in 2019 is significant, IPTV, OTT reached 294 million,219 million, currently IPTV,OTT smart screen accounted for more than 70% of TV households, Thus, the smart screen is still the mainstream media. With content advantage solely, traditional television as a mainstream media has become a thing of the past, and marketing methods with reach the audience itself as the core will become a new trend in the future. With the dual qualities of “the preferences of the users in front of the screen” and “well-made program content”, the smart screen will continue to forge ahead in the age of intelligence. (https://mp.weixin.qq.com/s/slit0sr4hE4OvPGlphd_iA)
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