Douyin is Beta Testing "Audio Livestreaming"

Douyin will launch an audio broadcasting function, the feature allows a host to set up a public live voice chatroom, where up to 8 listeners can join and broadcast at the same time. This new feature is expected to enhance the social attributes of Douyin and make communication between users closer. And Douyin’s strong competitors “Kuaishou (China’s well-known short video platform)” launched the “Kuaishou Chat Room” as early as October 2019, it support multiple listener to simultaneously voice online. With the rise of the “audio economic”, Internet radio, voice live broadcast and other forms have developed rapidly, not only “watching”, but the “audio” function has gradually been applied to life and social scenes.