China Growth Partner
Your China Growth Partner — From Strategy to Market.
We help brands connect and grow in China through integrated marketing, market insight and commercial strategy.
Trusted By
Brands we've helped grow in China.
The team is very professional and has demonstrated a very positive attitude since day 1. They understand clients' needs and allow us to make good use of our budget for targeting the China market. I would welcome the opportunity to work with them again.
OctoPlus brought clarity to a market we found hard to read. Their platform knowledge and media relationships saved us months of trial and error.
A rare agency that combines strong execution with real strategic thinking. They challenged our assumptions in a good way.
Communication was smooth from day one. English, Cantonese, Mandarin — no friction, no misunderstanding, no translation delays.
They treated our budget like their own. Every dollar was tracked, every channel was questioned, every result was reported honestly.
Their China Media Library alone is worth the partnership. It gave our team a reference point we couldn't find anywhere else.
We came for one campaign and stayed for three years. That says everything about the trust they've built.
As a channel partner, we've referred OctoPlus to several of our brands. They never made us regret it once.
Precise, responsive and honest about what would and wouldn't work. That honesty is rare in this industry.
From brief to reporting, everything was structured. No surprises, no hidden scope, no inflated numbers. Just work that performed.
Why OctoPlus
15 years in the China market.
Marketing at the core.
We've been working in this market since day one — not studying it from the outside.
Since then, we've helped nearly 90 brands grow here.
- 15 years of hands-on China market experience. We know the consumers, platforms and channels from working in them — not from reports about them.
- English, Cantonese and Mandarin. We work fluently across all three languages, with your team and with the China market — no translation layer, no lost nuance.
- Teams across Hong Kong, Shenzhen, Guangzhou and Malaysia. International in communication, deeply local in China market knowledge, and fluent in both worlds.
- Marketing execution is our core discipline. Strategy recommendations are grounded in what can actually be produced, published and measured.
Integrated Marketing & Communications
Build Your Brand. Generate Demand. Drive Conversion.
We connect brand strategy, content, media and measurement to help brands reach the right audiences and drive measurable results.
Integrated Marketing & Campaign Strategy
Performance Marketing & Lead Generation
Search Engine Marketing — SEM
SEO & Generative Engine Optimization
Social Media & Content Marketing
Influencer, KOL & KOC Marketing
Programmatic Advertising & Media Buying
PR & Reputation Management
Creative Production & Digital Experience
Marketing Analytics & Measurement
China Market Entry & Growth Strategy
Identify Opportunities. Define Your Position. Plan Your Growth.
We help brands make informed decisions about where to compete, how to position themselves and how to enter or expand in China.
Market Research & Consumer Insights
Brand Positioning & Localization
Market Entry & Go-to-Market Strategy
Business Planning & Commercial Proposals
Channel Strategy & Market Expansion
Commercial Proposals & Partner Engagement
Knowledge Base
The China Media Library.
Fifteen years of platform knowledge, campaign data and channel research — organised into a searchable reference library. Over 40 platform profiles, partner resources and advertising guides, open for clients to explore.
Proprietary Technology
China Data Bank™
Our proprietary audience intelligence platform — built for precise, measurable programmatic advertising in China. We connect to 30+ private biddable platforms and use first-party and partner data to reach the audiences that matter: HNWI, luxury shoppers, high-intent travellers and decision-makers.
Recognition
Selected industry recognition over the years.
Toutiao Most Promising MCN Award
2020
Best China Digital Market Award
2020
IAI International Advertising Award
2018
China Advertising Great Wall Award — Bronze
2018
Excellence in Project Management & Customer Service — China Agency Awards
2020
Most Valuable Company & Service Award, Hong Kong
2020
Most Valuable Services Award, Hong Kong
2020
China Advertising Media Marketing Award
2018
Selected Work
Outcomes, not output.
Market Entry
European skincare brand, China launch
Market assessment, positioning and a 12-month go-to-market plan across cross-border and domestic channels.
Brand Marketing
Global F&B brand, China relaunch
Localised brand narrative, KOL programme and always-on social content engine.
Performance Marketing
B2B technology brand, demand generation
Search, content and lead-gen programme built for the China market.
Free Learning Resource
China Marketing Academy.
Our full learning centre — free and open. Practical guides on Baidu, WeChat, Xiaohongshu, Douyin and more, written for brand teams who want to understand how China marketing actually works.
- Platform guides: Baidu, WeChat, Xiaohongshu, Douyin, Bilibili
- Monthly China marketing news briefing
- Campaign case studies and playbooks
About OctoPlus
The bridge between your brand and the China market.
OctoPlus is a marketing and strategy consultancy built specifically for the China market. We work with international brands across the full arc of their growth here — from the first market question to an always-on brand presence.
Two markets, two languages, two ways of working. Our teams move between them daily, so nothing gets lost when your brand meets China — or when China responds.
Marketing is where we started, and it remains our foundation. Strategy is how we extend upstream. Together, they give brands both direction and delivery.
