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KEEP: China Popular Fitness and Exercise App

keep china fitness app

Keep is a mobile fitness app launched in February 2015. Keep provides fitness teaching, running, cycling, dating and fitness diet guidance, equipment purchases, and more, providing one-stop exercise solutions.

KEEP china fitness app

Key statistics:

  1. Women make up 58% of users, and women prefer to lose weight, while men are keen to gain muscle

  2. 76% of users under 30 years of age

  3. First- and second-tier city users accounted for up to 60%

  4. User training time: 30 minutes/day

  5. Frequency of training per person per week: 4.64 times

  6. Community Premium KOL: 1,500 people

Keep Common forms of advertising

KEEP china fitness app Ads Format

Other Marketing Partnerships

  • Brand Shining Day and Course Videos

For the brand to build a “sport and product” use scenario, through high sports relevance of brand video content, reasonable and soft implant training courses before and after, to sports empower the brand, deepen user awareness and enhance brand taste and product preferences, and combined with brand and product characteristics, select different courses for delivery。

  • Moment of sound (voice product)

Embed brand content within the fitness training scene for mass work outs. This helps to focus the brand information & deepen brand memory.

  • Event Marketing

Through Keep’s hot events and exclusive IP content, users are engaged to maximize the focus on the brand marketing activities of high exposure and depth of integration of brand products, concepts, value.

  • Celebrity Marketing

Use the star effect to maximize brand value, build and deepen the brand spokesman’s sports people, according to the star’s sports ability and sports preferences, tailor-made professional sports training courses or lecture content, brand information multi-dimensional implant exposure, to ensure the transformation of high-value fan resources.

  • Marketing via Training Course

According to the brand needs and product characteristics, tailor-made private courses, the concept of brand sports health, deepen product memory。

  • Social Content Marketing

Connect brands and users through topic interactions, deliver product ideas, encourage user engagement, and accumulate premium UGC content. 

Contact us to discuss the entire spectrum of potential partnership opportunities with KEEP!

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