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Edge know-hows about Chinese marketing

Sharing our know-hows about Chinese marketing, especially on latest trends and tips on WeChat and Xiaohongshu - two of the most important channels in China.

CTR – 2019 H1 China Advertising Market Review

In the first half of 2019, due to the impact of the economic environment “Change in stability, worries in change”, the confidence of advertisers in the overall economic market in 2019 fluctuated. As the Chinese advertising market re-enters the adjustment period, we OctoPlus Media recommend you download and read “2019 H1 China Advertising Market Review” to...
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WeChat Q&A#18 How to create global cross-border WeChat mini program malls? - by OctoPlus Media

How to create global cross-border WeChat mini program malls?

"WeChat Official Account + mini-program mall" is the channel combination you can't miss to quickly enter China's mobile social e-commerce.
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WeChat Q&A#17 Do you see ads on WeChat Moments? What other ad types are available on WeChat and how can we run those ads? - OctoPlus Media

Do you see ads on WeChat Moments? What other ad types are available on WeChat and how can we run those ads?

When you’re browsing WeChat Moments, you often see ads on the feed. Moments ad is one type of WeChat native ads offered by Tencent. Now you might be wondering what other ad types are available on WeChat. Let us go through the ad types below: 1. WeChat Official Account Ad Based on WeChat Official Account platform...
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Xiaohongshu Q&A#18: Xiaohongshu is soon going to release "Xiaohongshu Eco Judge" function. How much do you know about it? Is this a good thing or bad thing to companies? - by OctoPlus Media

Xiaohongshu is soon going to release “Xiaohongshu Eco Judge” function. How much do you know about it? Is this a good thing or bad thing to companies?

Xiaohongshu is going to release "Xiaohongshu Eco Judge". In this post we explain how it works and how it's different from "Xiaohongxin (Little Red Heart)".
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Xiaohongshu Q&A#17: In Xiaohongshu's Q2 anti-cheating report, what do companies need to be aware of and understand? - by OctoPlus Media

In Xiaohongshu’s Q2 anti-cheating report, what do companies need to be aware of and understand?

Xiaohongshu released the Q2 community anti-cheating report on July 17, 2019. In this post, we introduce you the two important angles from this report.
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UBS - China E-commerce Market Fragmentation Report - Screenshot1

UBS – China E-commerce Market Fragmentation Report

E-commerce is evolving and new models are driving market fragmentation. Read this report to catch up with the latest trends on China e-commerce.
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2019 Tencent Home Furnishing Industry Insights White Paper - Screenshot1

2019 Tencent Home Furnishing Industry Insights White Paper

In China, home decoration market is expanding every year. This report gives you analysis of consumer image with a deep understanding of their needs.
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chinese shopper report cover

Bain & Company / Kantar Worldpanel – China Shopper Report 2019, Vol. 1: Premium Products, Small Brands and New Retail

Living standards and consumer behaviors are rapidly changing in China. Read this report to understand the latest trends of Chinese shoppers' consumption.
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360 - 618 E-commerce Report (1) - shared by OctoPlus Media

360 – 618 E-commerce Insights

618 is China's promotional event created by e-commerce platforms, which is an annual shopping carnival. Read this report to capture the latest trends.
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