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Edge know-hows about Chinese marketing

Sharing our know-hows about Chinese marketing, especially on latest trends and tips on WeChat and Xiaohongshu - two of the most important channels in China.
All100 Q&As About WeChat30 Q&As About XiaohongshuChina Market ResearchCompany NewsKnow-Hows
CDB Tencent

CDB JV announcement being picked up by Tencent News & Sohu.

Tencent and Sohu picked up and reported on the joint venture of China Trading Desk & OctoPlus Media Global Limited—China Data Banktm.
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CHINA DATA BANK reversed_CHINA DATA BANK LOGO REVERSED

Announcing China Data Bank TM

China Trading Desk & OctoPlus Media today announced they have entered into an agreement to create a premier china data solution – China Data Bank™. China Data Bank™ is an unDMP – a new class of data solutions that is focused on providing right data solutions to all advertisers and without the overhead of complex data...
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Jie_Chen_OctoPlusMedia

OctoPlus Media Received “Best China Digital Marketing Leader” and “Excellence in Project Management and Customer Services” in Hong Kong.

As we move into 2020, we are excited to announce two new innovative products – China Data Bank™ – Innovative, new species of data platform (we call it “unDMP”); we are bringing together the most valuable data assets in China and building bespoke data packages for advertisers. This will help find the most accurate customer while...
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WeChat_QA20_EN

What are the differences between WeChat Mini Program and WeChat Official Account?

WeChat Official Account usually has these 4 types that people discuss: WeChat Subscription Accounts, WeChat Service Accounts, Mini Programs, and WeChat Enterprise Accounts. WeChat Enterprise Accounts are primarily for internal communication and management. WeChat Subscription Accounts can be used to send messages to subscribers every day, and the message that is pushed is mainly what the...
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WeChat_Q&A#19_EN

Do you really know the differences between WeChat Mini Program & H5 page

H5 pages are very common in our daily life, and there is not much difference either on development cost or on production time from WeChat mini program. So how should you choose between WeChat Mini Program and H5 page development? 1. User experience Although mini-program classifies as a light application, there’s little difference in the user...
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wechat official account ecosystem report screenshot 1

2019 WeChat Eco-system Research Report organized by OctoPlus Media

How small and medium enterprises (SME) build their own private traffic with the help of WeChat official accounts at low cost? How can advertisers reach the KOL accounts that have high conversion rate? We have summarized the main take aways from 2019 WeChat Eco-system Research Report by Xigua Data. Feel free to download the paper at...
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CTR – 2019 H1 China Advertising Market Review

In the first half of 2019, due to the impact of the economic environment “Change in stability, worries in change”, the confidence of advertisers in the overall economic market in 2019 fluctuated. As the Chinese advertising market re-enters the adjustment period, we OctoPlus Media recommend you download and read “2019 H1 China Advertising Market Review” to...
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WeChat Q&A#18 How to create global cross-border WeChat mini program malls? - by OctoPlus Media

How to create global cross-border WeChat mini program malls?

"WeChat Official Account + mini-program mall" is the channel combination you can't miss to quickly enter China's mobile social e-commerce.
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WeChat Q&A#17 Do you see ads on WeChat Moments? What other ad types are available on WeChat and how can we run those ads? - OctoPlus Media

Do you see ads on WeChat Moments? What other ad types are available on WeChat and how can we run those ads?

When you’re browsing WeChat Moments, you often see ads on the feed. Moments ad is one type of WeChat native ads offered by Tencent. Now you might be wondering what other ad types are available on WeChat. Let us go through the ad types below: 1. WeChat Official Account Ad Based on WeChat Official Account platform...
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