New RedNote Lead Protection Feature Safeguards Brand Marketing
With Xiaohongshu (Rednote) becoming an increasingly important platform for brand marketing and community engagement, one growing concern for advertisers has been unsolicited promotional comments — including users attempting to divert leads or solicit customers in the comment section.
To address this issue, Xiaohongshu has officially launched a new feature: “Lead Protection Management.” This update aims to help brands maintain a clean, authentic, and conversion-driven engagement environment.
Key Highlights of the New Feature
- Automated Detection of Suspicious Accounts
Xiaohongshu’s algorithm can now identify accounts that exhibit abnormal engagement patterns within 90 days and mark them as “suspected lead grabbers.” Brands can review and bulk-block these accounts to ensure comment section quality. - Easy Blacklist Control
Verified business accounts can blacklist users directly through the platform backend. Once blacklisted, these users will no longer see or interact with the brand’s posts. - Reversible Actions
In case of misjudgment, the blacklist action can be easily undone with a single click.
Currently, this feature applies to verified business accounts and KOS creators who have conducted promotional activities within the past 30 days.
This update represents Xiaohongshu’s effort to enhance brand safety and protect valuable customer interactions — ensuring that every comment remains a genuine engagement opportunity.
How OctoPlus Media Can Help
At OctoPlus Media, we provide comprehensive Xiaohongshu account management and advertising solutions, including:
- Content strategy and optimization
- Influencer (KOL & KOC) collaboration planning
- Audience engagement and conversion tracking
- Brand safety and reputation management
With extensive experience working with cross-border brands across Hong Kong, Singapore, and Malaysia, we help clients build brand trust, protect lead quality, and maximize ROI on Xiaohongshu.
Get in touch with our team to learn how we can help your brand manage Xiaohongshu more effectively and safeguard your customer interactions.
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