Finally! OctoPlus can now Target Xiaohongshu Ads to Specific Overseas Countries!

Xiaohongshu is known globally as “China’s Instagram”. Xiaohongshu is the largest lifestyle content platform in China with more than 150 million active users. If you’ve been browsing Xiaohongshu lately, you’ll notice that a lot of content is created not in China but in other countries around the world, especially Malaysia and Singapore. The surge in the number of international users of Xiaohongshu is mainly due to the platform nature of Xiaohongshu. Xiaohongshu’s accurate database, powerful recommendation system and search engine have helped it attract many users around the world. Users can easily search for the content they are looking for through Xiaohongshu search and recommendation.

The surge in the number of international users of Xiaohongshu and its strong platform nature has attracted many local businesses and brands to explore marketing opportunities on Xiaohongshu. The most common way of entry for businesses and brands to explore marketing opportunities with local audiences on Xiaohongshu is through content creation. Since Xiaohongshu was originally created for China users, overseas users may find themselves constrained by certain features, notably paid advertisement, which can only be targeted only at Chinese users.

OctoPlus Media recognized this opportunity and has been working with Xiaohongshu to create opportunities for overseas brands to target local audiences on Xiaohongshu and we are proud to announce you can now run Xiaohongshu paid ads targeting global audiences!

If you would like to explore local marketing opportunities on Xiaohongshu, please contact us!