OctoPlus China Data Bank Solution

China Data Bank™ is an unDMP – a new class of data solutions that is focused on providing right data solutions to all advertisers and without the overhead of complex data requirements stipulated by China Government

China Data Bank™ will focus on building partnership with various data providers across China to source the best in class data to create bespoke solution for every single advertising campaign. Initial partner for the venture include the likes of Alibaba Unidesk, Tencent Marketing, Getui, China Unicom, UnionPay, JD, etc.

Comprehensive audience profiles available across dimensions and industries.

1. 1. 1. Selected bespoke user data from CDB database.
      2. Create requirement materials (Images, Videos) & upload to DSP.
      3. Upload list to DSP backend and launch campaign.

In addition to the vast of domestic database, CDB also has Union Pay behavioral database. Such as consumption overseas etc.

Unique high value transactions

Affluent users with investment experience, car or property owners, high luxury consumption, access to auction places.  Such as artist lovers, antique collectors,  luxury watches, jewelry, luxury bags, etc.

CDB collaborates with China‘s top OTA platforms and government departments (Ctrip, 12306, MFW, Tuniu) to obtain accurate passenger travel data and can be used in all platforms.

Cooperate with various mobile phone manufacturers to accumulate massive data, applying deep insight identify several unique labels.

When an APP is downloaded to a mobile phone, the data related to the APP also starts to be carried out on the mobile phone and is accumulated and returned in the underlying database of the mobile phone manufacturer.

Determining population characteristics based on online APP behavior data and offline scene activity data.

CDB has established a deep cooperative relationship with China Mobile, China Unicom and China Telecom operators to obtain the real data of the whole network users by getting through the mobile operator database.

Identified 4,600 mobile phone brands, 110,000 terminal models, 500 million URLs, and 13,000 apps. Also has comprehensive database include phone number, IMEI, IMSI, IDFA,MAC.

Committed to the Chinese family as the core of the database, covering a wide range of data

• Video Platform Covered： Tencent, iQiyi, Youku, etc.
• TV Platform Covered： CCTV，Local TV, etc.

Determining population characteristics based on online APP behavior data and offline scene activity data.

Selected user from CDB database:

1. 1.Tourists who flying from China to JP;
2. 2.Women who bought luxury skin care products.

Platform: Smart Devices

Multi-dimensional O2O channel information collection and investigation.

Help a restaurant chain select the store location

Assist bank loan business risk advisory

Client Background:

A giant global retailer, used database to enhance consumer insight, prepare comprehensive data for company brands, event and KOL optimization, etc.

Solution:

Use CDB database to create the personalized system to deliver insights.

Result:

• Get the real-time report for result on social media
• Effectively track the social media data
• Comprehensive tracking of KOL‘s effectiveness, and filter high quality KOL

The Octoplus team is passionate about creating innovative data-driven solutions that deliver.

Our founders have more than 10 years of experience in SEO, SEM and data analytics. Under their leadership, we have redefined the way that social media and influencer campaigns can be run to generate results for our clients.

We share the same goal of taking your business to greater heights. Get in touch with us and drive results for your business now.

 Email bd@octoplusmedia.com