September 29, 2022

OctoPlus Media 2020 Year In Review

2020 has been a challenging year, to say the least. Our cross border tourists marketing line was under a bit hit at the beginning of the year, however luckily we bounced back pretty quickly and fought a good fight together with our key clients and partners.

A few key highlights & solutions:

Live-Streaming Services

○ From the beginning of 2020, we leveraged our past 2 years’ Taobao livestreaming experience to help WeChat Cross border Team, Douyin Cross border Team successfully pulled off some landmark case studies in cross border livestreaming. Such as:

○ OctoPlus Livestreaming Incubator: Your own brand livestreaming studio in Shenzhen. By providing a one-stop live broadcast solution, from inviting high-quality KOLs, planning exclusive brand content, providing exclusive live broadcast rooms, high-quality equipment and production team, excellent live broadcast assistants and services to improve the cost-effectiveness of live broadcast activities, thereby accelerating the promotion of brands. See case studies of Meadjohnson Livestream Series with OctoPlus Incubator.

○ Government and big offline to online forum livestreaming. See SmartHK example.

○ Webinar Livestreams. See examples from 10+ HKTDC Webinars completed, strategized and hosted by us; Online webinars for Hong Kong University of Science and Technology Univeristy

China Data Bank

○ China Data Bank™ is an UnDMP – a new class of data solutions that is focused on providing the right data solutions to all advertisers and without the overhead of complex data requirements stipulated by China Government.

○ China Data DSP & Trading Desk – Our flagship solution for all programmatic options in China. Our proprietary DSP connects to major exchanges and our solution has access to over 30 private biddable platforms.

China WeSales

○ ChinaWeSales is a complete end-to-end e-commerce solution for brands that are trying to enter China with no prior sales or setup.

○ CDF (China Duty-Free) and LDF (Lotte Duty-Free) will connect with overseas brands to conduct a series of marketing campaigns and live streaming activities with the largest Duty-Free stores in China and South Korea with our services. With this, the travel retail brands can transform previous offline into online e-commerce campaigns. We have multiple solutions to market products directly to Chinese consumers regardless of whether they are in duty-free shops in China or Korea.

○ The complete solutions for CDF and LDF’s Cross-border WeChat mini program are provided by The Big Three alliances (OctoPlus Media, Trello under Ymatou, Hipopay), a one-stop cross-border solution specialist. We have built this cross-border e-commerce solution into a mature WeSales (WeChat Mini program SaaS) system, which is specially designed for medium-sized and large enterprises wanting to sell to China.

China Private traffic

○ China Private Traffic is a marketing method where communication with customers is funnelled into private pools where brands can have complete control without any costs to 3rd party platforms.

What is in store for 2021?

I am very proud of our achievements within such a short period. Our cutting edge solution, full transparency & commitment to provide that using a verified 3^rd party services makes it a unique value proposition that will be hard to beat.

Entering 2021, we are ready for more innovations:

We are dedicated to make better use of livestreaming technology to help brand accelerate.
Douyin short video will continue to be a great hit in 2021. We have recruited more creative talents to get ready for the short video outburst to come.
OctoPlus will participate in Douyin “Big Heath” MCN. We will sign multiple hospital and medical orgnazations to incubate a line of professional doctobers to be come the KOL on Douyin. This will be a very big and amazing initiative in 2021.
Stay hungry, stay foolish. There are always more to come in 2021!

From all of us here, Wishing you all a very Blessed Christmas & a Happy New Year!