Performance Report of Douyin, Xiaohongshu, and Bilibili during China's 2023 618 E-commerce Festival
Douyin E-commerce: Overall Sales Increased by 66% during the 618 Promotion
On June 20th, Douyin E-commerce released the consumption data for their “Douyin 618 Good Goods Festival” campaign. The data reveals that from May 31st to June 18th, the cumulative live streaming duration on Douyin E-commerce reached 42.02 million hours. Short videos with shopping cart links were played a staggering 130.9 billion times, resulting in a 66% increase in overall sales compared to the previous year. Notably, the sales of the Douyin Mall in the product shelf scenes saw a remarkable 177% year-on-year growth.
Bilibili: Over 400% Year-on-Year Increase in E-commerce Advertising Revenue during 618
According to official reports from Bilibili, the e-commerce advertising revenue during this year’s 618 period witnessed a growth of over 400% compared to the previous year. The number of in-platform product recommendation videos increased nearly eightfold, while the number of live streaming sessions for product promotions grew by almost 7.5 times. Additionally, the number of Bilibili users placing orders for various SKUs increased nearly fourfold.
Xiaohongshu (Little Red Book): Approximately Fourfold Increase in Daily Purchasing Users during 618
Data from Xiaohongshu’s 618 campaign indicates a fivefold increase in the number of participating products compared to the previous year. Moreover, the daily average number of purchasing users increased approximately fourfold, and the number of e-commerce live streaming sessions surpassed threefold growth. The responsible person for Xiaohongshu’s e-commerce stated that the next step is to attract more brands to join and enhance the overall transaction experience.
Contact us if you wish to learn more about Douyin, Xiaohongshu and Bilibili.
Feel free to talk to us
It’s a team with one single shared goal, which is our client’s success. Deliver results for your business now.
