Attract Chinese Tourists and Car Lovers via DSP Marketing | China Data Bank | Suncity Group, Macau
To attract car lovers to watch auto racing game in Macau and book hotel in Sun City
![China Data Bank, China DSP - Sun City Macau](https://cdn.octoplusmedia.com/wp-content/uploads/2022/09/China-Data-Bank-Suncity-Group-Macau-l-OctoPlus-Media.png)
![china dsp - gaming apps ads, baidu news feeds ads, bilibili ads](https://cdn.octoplusmedia.com/wp-content/uploads/2022/09/China-Data-Bank-Suncity-Group-Macau-Octoplus-Media.png)
Project Overview
- Advertiser: Sun City, Macau
- Objective: To attract car lovers to watch auto racing game in Macau and book hotel in Sun City
Highlights
- To increase the hotel bookings by targeting tourists who are car lovers, especially from Greater Bay Area to watch the auto racing game in Macau.
Results
- Over 20 million impressions were recorded from the campaign