Baidu SEM Marketing on Chinese Students Studying Abroad | Epsom College
Using high relevancy keywords targeting and interest targeting audience, those who prefer for overseas study in China. Ad appears on top of the page, get to compete with other educational competitors using keywords and bidding optimization.
Project Overview
- Advertiser: Epsom College
- Objective: Epsom College would like to increase website traffic and educational enquiries in China. Appear among top page ad position to increase brand awareness
Strategy
- Using high relevancy keywords targeting and interest targeting audience, those who prefer for overseas study in China. Ad appears on top of the page, get to compete with other educational competitors using keywords and bidding optimization.
Results
- The overall project conversion cost has been greatly optimized
- Brand awareness and website traffic increase
