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How to Market New Hero Product of a Beauty Brand in China on Baidu?

Creating a new beauty favorite through WOM campaigns
 
How to Market New Hero Product of a Beauty Brand in China on Baidu?
Baidu CSEO WOM Marketing Results in China for beauty product

  Summary

  • We worked with an internationally renowned beauty brand to launch a new product in the China market, help it garner positive reviews and raise sales volume.

Achievement

  • 90,000+ views on Baidu CSEO articles
  • 500+ engagements on Baidu CSEO articles
  • A 200% increase in Baidu index ranking
  • An sharp increase in sales across platforms, leading the product to become a bestseller

Content Angle

  • Which skincare brand should you buy for your boyfriend?
  • How to choose the best essential skincare items for men
  • Top 10 skincare products for men

SEO keyword results

    • ‘Best moisturizer brand’: #1, #3, #6 and #8 on Baidu
    • ‘Best skincare brand for men’: #3, #4 and #10 on Baidu

    And more…

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