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Email bd@octoplusmedia.com

Rebranding an established beauty conglomerate

Creating a new beauty cult favorite through CSEO and WOM marketing
Case Studies - Creating a new beauty brand hero product through CSEO and WOM

Summary

A multinational beauty conglomerate sought our help in repositioning their brand and product image from one for middle-aged consumers to one loved by the younger generation.

 

Achievements

  • Through CSEO efforts spanning only half a year, the brand has successfully appealed to younger buyers, with a noticeable increase of consumers aged 20-30 years old
  • Exposure from Baidu CSEO articles increased from 5,000 to 30,000; and Baidu negative search results were reduced to zero

 

 

Content angles

  • What age is XX makeup most suitable for? Different products for different ages
  • What is XX makeup really like? My must-buy beauty product

 

SEO keyword results

  • ‘What age is XX makeup most suitable for’: #1 and #2 on Baidu
  • ‘What is XX skincare like’: #2 and #5 on Baidu
1000
Clients
1000
Campaigns
0%
Satisfaction
0
Years Of Services
CSEO: Content + SEO
More recommendations mean more sales

Content Seeding SEO

  • Curated content: seeded conversations, seeded product reviews, WOM campaigns, PR news media, KOLs
  • Selected channels: news sites, major forums, popular Q&A platforms, vertical media outlets, industry and trade channels
  • Objective: driving seed visibility of selected keywords to the top of Baidu’s first SERP
SEO
Consumers are four times more likely to buy upon WOM referrals

Social WOM SEO

  • Xiaohongshu SSO: top 4-8 influencer posts under selected keywords
  • WeChat SEO: top ranking article or KOL post in WeChat search results
  • Zhihu: top ranking answer among all submitted answers
What do Chinese consumers do before they buy?

Don’t miss these Chinese WOM Touchpoints

Before committing to a purchase of a product, Chinese consumers typically check for social proof through past reviews and recommendations on Baidu and Xiaohongshu.

OctoPlus Media is the first and only agency that offers CSEO – an exclusive digital marketing strategy that blends content seeding powered by SEO. We deliver marketing content to your intended audiences directly through product, forum and KOL content seeding on Baidu or Xiaohongshu, so that your business can maximize its brand awareness.

The most popular search engine in China

Just "Baidu it"

500 million daily active users “Baidu it” when seeking recommendations

The main source of information during the pre-travel planning stage

The go-to source of information for shoppers on the go

Harness the buying power of Chinese shoppers

Better brand authority means more sales

Integrate powerful content strategies with a targeted SEO approach

Rank high on Baidu when customers search for recommendations

The leading e-commerce social media platform in China and top cross-border e-commerce app

A community of young shoppers

Over 100 million users, most of whom are female

Consumer-to-consumer e-Commerce marketing

User-generated content including KOL and micro-influencer posts

Most suited to travel, beauty, F&B and retail brands

Xiaohongshu

Also known as ‘Little Red Book’ or ‘RED’, it is one of the largest and fastest growing social e-commerce apps in China.

It is also an ideal platform for brands whose target customers are Millennials and Gen Z.

We are a team of experts

The Octoplus team is passionate about creating innovative data-driven solutions that deliver.

Our founders have more than 10 years of experience in SEO, SEM and data analytics. Under their leadership, we have redefined the way that social media and influencer campaigns can be run to generate results for our clients.

Your one-stop digital marketing solution provider; we specialize in integrated marketing, branding, performance marketing and media relations.

Backed by our background in big data and marketing technologies, OctoPlus Media has successfully helped hundreds of companies improve the effectiveness of their marketing through AI technology.

Come talk to us

We share the same goal of taking your business to greater heights. Get in touch with us and drive results for your business now.

 Email bd@octoplusmedia.com