Celebrity Yangkun's Liquor Commercial Douyin Live-streaming Event
Another Successful Celebrity Live-Steaming Co-Hosted By Octoplus Media
Project Overview
- Objective: OctoPlus co-hosted Yang Kun’s Douyin xinhuanet (新华网) live stream with multiple companies such as Xinhuanet (新華網), Hawoo (好物網), Starry Asia Entertainment and so on.
- The event took place on 24th September 2020, started from 7pm at the night and ended at 1.30am midnight, for a total of six and a half hours. The event has been very successful.
Achievement
- Cumulative Views: 77,960,000
- Popularity Peak: 360,000
- Cumulative Likes: 63,080,000
- Fans conversion Rate: 1.34%
- Soundwaves (Yinlang): 710,000
- Average Watch Duration: 10 Minutes 01 Seconds
- Average Concurrent Users: 1,880,000
- Growth in Number of Fans: 1,050,000
- Peak time: 11:30pm
