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Precise Health and Fitness Chinese Audience Targeting | China Data Bank | Foot Locker

Promote new store opening in Guangdong & Macau

Precise Health and Fitness Chinese Audience Targeting -China Data Bank - Foot Locker
China DSP China Data Bank to target Health and Fitness Chinese Audience
China Data Bank - Foot Locker data

Project Overview

  • Advertiser: Foot Locker
  • Objective: Branding & Awareness

Content Angle

Strategy

  • OctoPlus Solution: China Data Bank + DSP
  • Location: Guangdong & Zhuhai, and Macau

Results

  • Interest: Sports and Healthy living
  • OTA data – flight and hotel bookings to Macau
  • Union Pay System – to identify past purchases of sports apparel
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