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Precise Chinese Tourists and HNWI Marketing | China Data Bank | Sentosa Hotel, Singapore

To attract tourists who are visiting Singapore to book the Sentosa Hotel

China Data Bank, China DSP - Sentosa Hotel Singapore
Sentosa Hotel Singapore China DSP campaign - Youku, Sohu Ads and open screen ads

Project Overview

  • Advertiser: Sentosa Hotel, Singapore
  • Objective: To attract tourists who are visiting Singapore to book the Sentosa Hotel

Highlights

  • To increase the hotel bookings by targeting tourists who have purchased air tickets from China to Singapore and are about to visit Singapore in the next 3 months.

Results

  • The booking rate increased by 20% as compared to the same period of last year.
  • The search index of Sentosa Hotel in Singapore increased by 135% during the campaign period.
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