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Attract Chinese Tourists and Car Lovers via DSP Marketing | China Data Bank | Suncity Group, Macau

To attract car lovers to watch auto racing game in Macau and book hotel in Sun City

China Data Bank, China DSP - Sun City Macau
china dsp - gaming apps ads, baidu news feeds ads, bilibili ads

Project Overview

  • Advertiser: Sun City, Macau
  • Objective: To attract car lovers to watch auto racing game in Macau and book hotel in Sun City

Highlights

  • To increase the hotel bookings by targeting tourists who are car lovers, especially from Greater Bay Area to watch the auto racing game in Macau.

Results

  • Over 20 million impressions were recorded from the campaign
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