China Go-to-Market Research for Banking Client Enter China GBA Area | Hang Seng Bank
Provide effective guidance for the entire marketing activities.
Project Overview
- Client: Hang Seng Bank
- Objective: To provide effective guidance for the entire marketing activities
Highlights
OctoPlus Solution: China Go-to-Market Research
- Method: Questionnaire surveys, in-depth interviews and data analysis methods were used and integrated both qualitative and quantitative research too. Scientific and effectiveness of research were ensured to help brands to understand users better and make decisions.
Targeting
- Questionnaire: Fill up the electronic or hardcopy questionnaire before the interview
- In-depth interviews: Conduct interviews through face-to-face interviews or video calls
The survey includes the following:
- Experience on the website design UX
- Thoughts and needs on overseas financial management
- Ad copy preference
- Visual design preference
