Chinese HNWI and Luxury Shopper Target Audience Marketing | China Data Bank | GUCCI
Increase awareness of newly launched Gucci Bloom amongst Chinese travelers in Australia
![Gucci to target Chinese HNWI and Luxury Shopper Target Audience Marketing](https://cdn.octoplusmedia.com/wp-content/uploads/2022/09/China-Data-Bank-Gucci-l-OctoPlus-Media.png)
![China DSP and China Data Bank to target HNWI and Luxury shopper](https://cdn.octoplusmedia.com/wp-content/uploads/2022/09/China-Data-Bank-Gucci-Octoplus-Media-.png)
Project Overview
- Advertiser: GUCCI
- Objective: To create awareness among-st Chinese travelers
Strategy
- OctoPlus Solution: China Data Bank + DSP
- Location: Chinese travelers in Australia
- Targeting: Keyword re-targeting; Affluent audience with high spending capability; Only Premium Video apps
Results
- 20% lower CPM
- 25% Additional Clicks