Chinese Travellers and HNWI Tourists Marketing | China Data Bank | Marina Bay Sands, Singapore
To attract tourists who are visiting Singapore to book the Marina Bay Sands
![China Data Bank, China DSP - Marina Bay Sands Singapore](https://cdn.octoplusmedia.com/wp-content/uploads/2022/09/China-Data-Bank-Marina-Bay-Sands-Singapore-l-OctoPlus-Media.png)
![Targeting Chinese tourists with China DSP](https://cdn.octoplusmedia.com/wp-content/uploads/2022/09/China-Data-Bank-Marina-Bay-Sands-Singapore-Octoplus-Media.png)
Project Overview
- Advertiser: Marina Bay Sands, Singapore
- Objective: To attract tourists who are visiting Singapore to book the Marina Bay Sands
Highlights
- To increase the hotel bookings by targeting tourists who have purchased air tickets from China to Singapore, especially family that are about to visit Singapore.
Results
- The booking rate increased by 20% as compared to the same period of last year.
- The search index of Marina Bay Sands in Singapore increased by 300% during the campaign period.