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First Cross-Border WeChat Live Streaming For SaSa Hong Kong

Helped SaSa Hong Kong to sell to China with cross-border live streaming on WeChat mini program.
SaSa First Cross-Border WeChat Live Streaming
SaSa Hong Kong is the first oversea brand to live-stream on WeChat

  Project Overview

  • First cross-border WeChat live streaming on WeChat mini program, also the first in Hong Kong to do so!

  • We helped SaSa Hong Kong to start selling their cosmetics products to China via live streaming.

Content/Strategy

  • Invited Phoenix TV host – Jade Lin to host the live stream
  • Jade collaborate with 5 Beauty Advisors from SaSa to introduce different skincare and cosmetics products
  • Lucky draws, discount vouchers were given during the live stream.

Achievement

  • Over 33K viewers, 12K comments and 25K likes were recorded
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