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Promote Social Proof for HealthCare Brand Entering China via Zhihu and WOM Marketing

Entering the China market successfully as a healthcare brand through Zhihu and WOM
 
Promote Social Proof for HealthCare Brand Entering China via Zhihu and WOM Marketing
healthcare brand wom marketing results in China - Zhihu and Baidu

  Summary

  • We helped an overseas healthcare start-up brand launch in the China market, garner social proof and positive brand sentiment, and raised their sales volume.

Achievement

  • After just 3 months of CSEO efforts, the brand successfully entered the China market, raised brand awareness in Chinese consumers and experienced a noticeable increase in sales
  • 30,000+ views on Baidu CSEO articles

Content Angle

  • Which healthcare brands are worth buying from?
  • No need to ask which healthcare brands are good – industry secrets revealed
  • Which brand of fish oil is more highly recommended?

SEO keyword results

    • ‘Which healthcare brand is best’: #1 on Baidu
    • ‘Which fish oil to buy’: #3 on Baidu
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