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How to Promote a New Launching Hero Product via Xiaohongshu Influencer Marketing?

Driving product awareness through micro-influencer campaigns in China
 
How to Promote a New Launching Hero Product via Xiaohongshu Influencer Marketing?
Xiaohongshu Influencer marketing and CSEO results

  Summary

  • An overseas beauty brand wished to open a Xiaohongshu business account and create a viral hair mask product, raising its online sales through the platform

Achievement

  • Successfully launched a viral product
  • Sales volume through Xiaohongshu increased by 2,500%
  • 10,000+ engagements on Xiaohongshu

Content Angle

  • Achieve your best hair in 0 seconds, the lazy way
  • My hair secret – you can throw your other hair masks away
  • Can’t stop, won’t stop using this new product from XX brand

SEO keyword results

      • ‘Hair mask’: #1, #3 and #7 on Xiaohongshu
      • ‘Hair mask promotions’: #2, #4, #5 on Xiaohongshu
      • ‘XXX hair mask’: #1 autocomplete suggestion

      And more…

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