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Douyin SEM Marketing on B2B Lead Generation | HKTDC

Leverage hottest short-video platform – Douyin to create brand awareness and attract quality audience and create high-quality creative short video to promote their upgraded HKTDC sourcing platform 
Douyin SEM Marketing on B2B Lead Generation - HKTDC
Douyin SEM, Douyin Ads, Short Video Ads, Douyin Tiktok

Project Overview

  • Advertiser: HKTDC
  • Objective: To promote upgraded HKTDC sourcing platform to target audience (buyers and suppliers) from Greater Bay Area. HKTDC provides a comprehensive sourcing platform hopes to attract more buyers and suppliers to use their platform.
 

Strategy

    • Leverage hottest short-video platform – Douyin to create brand awareness and attract quality audience.
    • Create high-quality creative short video to promote their upgraded HKTDC sourcing platform.
    • Establish a high-quality campaign structure on Douyin.

Results

  • Conversion rate increased and cost per leads dropped significantly.
  • Brand awareness, attracted many quality new users.
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