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Taobao Macau Double 11 Global Live Party

OctoPlus and Taobao has collaborated and launched the first ever Macau cross-border live stream

Project Overview

  • Advertiser: Taobao
  • Objective: The 2020 Taobao Macau Double 11 event was planned and executed by OctoPlus. From creative and media advertising to live-streaming activities, are committed to presenting the most Macau Double 11 event with the most grounded perspective, and finally in the local market of Macau. Effectively enhance consumers' awareness of Double 11, and the sales of Taobao Macau Station also achieved rapid growth.

Challenges

  • Tmall Double 11 Global Carnival is the annual festival of global e-commerce. After 12 years of development, it has become the world‘s largest shopping carnival. “2020 Macau Double 11” is the first time that it’s run by a local team in Macau and exclusively for Macau residents. It means a lot to the brand and expected to stimulate existing users and attract new users through local interest penetration and service upgrade, etc.

Idea

  • Combining the local culture of Macau, while inheriting the cultural of Double 11, it also cultivates a Macau Double 11 culture with local characteristics. According to the core creative concepts in this event ( 一年一次,一同用心,澳门人的双11), the creative TVC, cross-border marketing interaction, and the first live-streaming of ”show + sell product" were extended to achieve maximum and efficient promotion from multiple angles.

Macau’s Double 11 Creative TVC  ①

Taobao Macau hopes to inject vitality into the society and provide a wealth of goods and preferential prices for everyone during Double 11 event, so as to realize the spirit of “self-blooming and carnival” for every Macau person in his industry! The double 11 spirit of Macau people is presented through the ingenious stories of people from different industries in Macau.

Creative content [Macao‘s Double 11 offer you the craftsmanship spirit of Macau]: Leo, the president of the Macau Cocktail Bartender Association, is dedicated to each unique cup of cocktail, and takes every customer seriously , And Leo’s creative inspiration comes from Taobao…

「 Macau’s Double 11 」 Creative TVC ②

Craftsmanship stories from different industries in Macau, their dedication in their own field, just like Taobao Macau hopes to bring Macau users the most powerful discounts, think about what you want, and let you buy treasure at a lower price.

Creative content [Macao‘s Double 11 — offer you the craftsmanship spirit of Macau]: SORVETES, as a common memory of Macau people, this year’s business is quite different from that of previous year. However, with efforts to stick to the original taste of Macao, all efforts are worthy of expectation…

「 Macau’s Double 11 」 Creative TVC ③

The final Macau craftsmanship story comes from Taobao seller [O-moon], [O-moon] is taken from [ào mén] (Macau) homophonic, this video revolves around the theme of Macau, showing the charm of Macau.

Creative content [Macao‘s Double 11 offer you the craftsmanship spirit of Macau]: Taobao has many special merchants like [O-moon], Taobao hopes to help different local enterprises to walk out of Macao with their own culture and characteristics, and to show the “Spirit of Macao”.

CSEO: Content + SEO
More recommendations mean more sales

Content Seeding SEO

  • Curated content: seeded conversations, seeded product reviews, WOM campaigns, PR news media, KOLs
  • Selected channels: news sites, major forums, popular Q&A platforms, vertical media outlets, industry and trade channels
  • Objective: driving seed visibility of selected keywords to the top of Baidu’s first SERP
SEO
Consumers are four times more likely to buy upon WOM referrals

Social WOM SEO

  • Xiaohongshu SSO: top 4-8 influencer posts under selected keywords
  • WeChat SEO: top ranking article or KOL post in WeChat search results
  • Zhihu: top ranking answer among all submitted answers
What do Chinese consumers do before they buy?

Don’t miss these Chinese WOM touchpoints

Before committing to a purchase of a product, Chinese consumers typically check for social proof through past reviews and recommendations on Baidu and Xiaohongshu.

OctoPlus Media is the first and only agency that offers CSEO – an exclusive digital marketing strategy that blends content seeding powered by SEO. We deliver marketing content to your intended audiences directly through product, forum and KOL content seeding on Baidu or Xiaohongshu, so that your business can maximize its brand awareness.

The most popular search engine in China

Just "Baidu it"

500 million daily active users “Baidu it” when seeking recommendations

The main source of information during the pre-travel planning stage

The go-to source of information for shoppers on the go

Harness the buying power of Chinese shoppers

Better brand authority means more sales

Integrate powerful content strategies with a targeted SEO approach

Rank high on Baidu when customers search for recommendations

The leading e-commerce social media platform in China and top cross-border e-commerce app

A community of young shoppers

Over 100 million users, most of whom are female

Consumer-to-consumer e-Commerce marketing

User-generated content including KOL and micro-influencer posts

Most suited to travel, beauty, F&B and retail brands

Xiaohongshu

Also known as ‘Little Red Book’ or ‘RED’, it is one of the largest and fastest growing social e-commerce apps in China.

It is also an ideal platform for brands whose target customers are Millennials and Gen Z.

 

We are a team of experts

The OctoPlus team is passionate about creating innovative data-driven solutions that deliver.

Our founders have more than 10 years of experience in SEO, SEM and data analytics. Under their leadership, we have redefined the way that social media and influencer campaigns can be run to generate results for our clients.

Your one-stop digital marketing solution provider; we specialize in integrated marketing, branding, performance marketing and media relations.

Backed by our background in big data and marketing technologies, OctoPlus Media has successfully helped hundreds of companies improve the effectiveness of their marketing through AI technology.

Come talk to us

We share the same goal of taking your business to greater heights. Get in touch with us and drive results for your business now.

 Email bd@octoplusmedia.com